Stephen Key

Stephen Key

Co-Founder of inventRight; Author of One Simple Idea Series

Stephen Key is an inventor, author, speaker and co-founder of InventRight, LLC., a Glenbrook, Nev.-based company that educates entrepreneurs in how to bring ideas to market.

6 Strategies to Stand Out on Social Media
Marketing Bootcamp

6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
5 Ways to Create an Almost-There Prototype Marketing Video
Prototypes

5 Ways to Create an Almost-There Prototype Marketing Video

Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
6 Ways to Use Video to Sell New-Product Concepts
Marketing Bootcamp

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
The 4 Biggest Mistakes Inventors Make
Radicals & Visionaries

The 4 Biggest Mistakes Inventors Make

Product development is a business. You can't afford rookie errors.
The Crucial Moment That Separates the Pros From the Amateurs
Radicals & Visionaries

The Crucial Moment That Separates the Pros From the Amateurs

When you pick yourself up after being rejected, you become a professional.
10 Ways to Become Luckier in Business
Luck

10 Ways to Become Luckier in Business

Luck is about chance, the chance of something good happening and finding reward in the opportunities.
3 Basics for Filing a Patent That Actually Has Value
Radicals & Visionaries

3 Basics for Filing a Patent That Actually Has Value

A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.
Winning at Inventing Is a Numbers Game
Inventing

Winning at Inventing Is a Numbers Game

Inventors too often focus on patents and expensive prototypes when what they really need is proof of demand.
The Inventor of the George Foreman Grill Sets the Record Straight
Radicals & Visionaries

The Inventor of the George Foreman Grill Sets the Record Straight

Michael Boehm explains how he created one of the bestselling infomercial products of all time.
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Are You Trying to Protect Your Idea -- or Sell It?
Patents

Are You Trying to Protect Your Idea -- or Sell It?

Do you really need a patent? It all depends on who you ask.
Money Might as Well Grow on Trees Once You Pursue Work You Truly Enjoy
Careers

Money Might as Well Grow on Trees Once You Pursue Work You Truly Enjoy

If you're on the career path you're meant to be on, financial freedom will take care of itself.
Which of Your Great Ideas Should You Work on Bringing to Market First?
Inventions

Which of Your Great Ideas Should You Work on Bringing to Market First?

When you're in the midst of a creative surge, it's sometimes hard to narrow things down. Use this checklist to help.
How One Toy Company Gets Open Innovation Right
Inventing

How One Toy Company Gets Open Innovation Right

If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
How LinkedIn Has Helped Kill Cold Calling Once and for All
Marketing Bootcamp

How LinkedIn Has Helped Kill Cold Calling Once and for All

LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.