Building a Business
There’s No Excuse for Making Any of These 7 Fatal Startup Errors
There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.
Market Research | Page 5
Marketing
Don’t Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Building a Business
3 Signs You’re Better Off Abandoning Your Idea
The best time to embrace failure is before it becomes catastrophe.
By Stephen Tang
Online Presence
How to Use Social Media to Ethically ‘Stalk’ Competitors and Job Candidates
People naturally want to put their best foot forward but, sometimes, you really need to know what that other foot is all about.
By John Rampton
Thought Leaders
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
By John Rampton
Business Plan
3 Ways Untested Business Plans Are Worse Than a Waste of Time
Test your promising idea first. Write the plan after the market determines it will work.
Building a Business
What’s the Secret to Startup Success? Timing.
We all know that there's no shortcut to success, and there's no magic formula that can create the "perfect" startup. But this one factor rises above all others.
Building a Business
The Problem With Entrepreneurship’s Failure Fetish
Viewing failure as a coming of age and glamorizing the pivot has undervalued deep research and sound execution.
By Jan Verleur
Building a Business
Free Options to Popular Paid Marketing Services and Tools
Call it the $0 marketing stack.
By Kevan Lee
Marketing
Music to Marketers’ Ears: Americans Don’t Totally Hate Waiting On Hold
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Building a Business
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Marketing departments need specalists to tease out what is significant from mountains of available information.
By Brian Kardon
Building a Business
How to Find Your Next Big Business Idea
If you dream of owning a business but aren't sure about what kind, here are some valuable ways you can find your next big business idea.
By Lewis Howes
Building a Business
5 Tips for Profiting During Those Crucial First 5 Years in Business
The attrition rate for new businesses is brutal but there is much you can do to beat the odds.
Marketing
To Find Your Ideal Client Begin With a Study of Yourself
Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Marketing
How Consumer Insights Can Turbo Charge Your Brand’s Marketing
To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Building a Business
6 Keys to Proving a Viable Startup Business Model
What should an entrepreneur do to convince themselves, as well as potential investors, that their business will work?
Building a Business
Stay Competitive With These 6 Sources of Up-to-Date Information
The Internet certainly offers an ocean of information. The challenge lies in vetting the timeliness and accuracy of that information.
By Jeff Boss
Business Accounting
4 Tips to Follow Before Buying a Business
Purchasing an existing venture can be very rewarding, or it can be a nightmare.
Building a Business
Why Entrepreneurs Must Research Market Size
Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Building a Business
A Simple Guide to Measuring Your Product-Market Fit
What you need to know about gauging the market for your new product or service.
By Leo Widrich
Building a Business
A 5-Step Reality Check for Inventors
The only easy parts of developing an invention are underestimating the costs and over-estimating the market.
By Kedma Ough
Building a Business
The 4 Embers of the Entrepreneurial Fire
While these cornerstones can be hard to live by, they are what makes entrepreneurs successful.
By David Los
Building a Business
How to Make Your Business Stand Out
These tips should help you to define exactly what your business offers, how that can serve the needs of your target market and how to build a niche for yourself.
Thought Leaders
5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm
A startup CEO describes how his experience at Bain Capital shaped the way he approaches business.
Marketing
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
By Jim Joseph
Building a Business
4 Questions to Ask Before Doing a National Product Rollout
A successful national rollout is achievable -- it just requires a little planning.
By Jason Kulpa