Alexander Osterwalder

Alexander Osterwalder

Author and co-founder of Strategyzer

Alexander Osterwalder is the co-author of Value Proposition Design: How to Create Products and Services Customers Want and co-founder of Strategyzer, a company that creates tools to help businesses design, test and manage their business models. He’s also the author of two bestselling business innovation books: Business Model Generation and Value Proposition Design.

3 Ways Untested Business Plans Are Worse Than a Waste of Time
Marketing Bootcamp

3 Ways Untested Business Plans Are Worse Than a Waste of Time

Test your promising idea first. Write the plan after the market determines it will work.