Alexander Osterwalder

Alexander Osterwalder

Author and co-founder of Strategyzer

Alexander Osterwalder is the co-author of Value Proposition Design: How to Create Products and Services Customers Want and co-founder of Strategyzer, a company that creates tools to help businesses design, test and manage their business models. He’s also the author of two bestselling business innovation books: Business Model Generation and Value Proposition Design.

3 Ways Untested Business Plans Are Worse Than a Waste of Time
Business Plans

3 Ways Untested Business Plans Are Worse Than a Waste of Time

Test your promising idea first. Write the plan after the market determines it will work.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.