Doug and Polly White
Principals, Whitestone Partners Inc., a management-consulting firm
Doug and Polly White own
Whitestone Partners Inc., a management-consulting firm that specializes in helping small businesses grow profitably. They are also co-authors of Let Go to GROW, a bestselling book on why some businesses thrive and others fail to reach their potential.
The important term you'll have to deal with here is 'book value.'
If you have the stomach for it, you can usually find ways to cut overhead without cutting efficiency.
You have a great business idea. But a lack of funding isn't your issue; it's a symptom.
Ready To Launch
The only way to grow your business is to stay focused on your priorities.
Remember: You can't buy beer with profit; you can only buy beer with cash.
The days when people found you through the 'Yellow Pages' are long gone. Here's what you need to do.
Once you recognize and tailor your pitch to your customer's dominant type, among the four types, you'll see positive results.
Fire up that Excel spreadsheet, and get started breaking down tasks so you can actually complete them.
If you simply demand pay, you will have won the battle and lost the war.
Do you suffer from 'magpie' syndrome, always chasing after the next shiny object? Think carefully before you do.
Important points include minimizing the departing staffer's embarrassment -- and keeping an eye on his or her actual departure.
Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Make More Happen
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Does your head explode trying to figure out your smartest price? Help is on the way.
In one example, candidates for a job that entailed stacking boxes did just that, to understand what they were in for.
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© 2016 Entrepreneur Media, Inc.