Doug and Polly White: Page 12

Bio

Doug and Polly White own Whitestone Partners Inc., a management-consulting firm that specializes in helping small businesses grow profitably. They are also co-authors of Let Go to GROW, a bestselling book on why some businesses thrive and others fail to reach their potential.

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Latest: Page 12

Starting a Business

Passion Alone Is Not Enough to Open a Business

Before you start up, consider all the other functions of running a business, such as dealing with customers and keeping the books.

Resumes & Interviewing

4 Advantages That Small Businesses Can Sell to Attract Top Talent

Leverage the benefits that a young company might have the flexibility to offer and woo the best employees.

Leadership

Oracle Now Has Two Leaders, But Can These Arrangements Work?

With the announcement of Larry Ellison's stepping down, here are three tips for companies considering having co-ceos.

Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

Resumes & Interviewing

Are Candidates Who Job Hopped Worth Your Time?

If you're reviewing a resume with multiple, short-term job stints, you may inclined to pass. But not so fast.

Employee Experience & Recruiting

What to Do When Long-Term Employees Become Managers, and Are Bad at It

Your business has grown, but an employee's skill set hasn't grown with it. Should you shift them, or get rid of them altogether?