Entrepreneur • CEO at Amerisleep • Sleep Evangelist
Firas Kittaneh is the CEO and co-founder of
One Mall Group. At his company, he oversees a set of specialty ecommerce brands, including the offerings of Amerisleep, an eco-friendly luxury mattress company.
Connecting with customers
Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
Caffeine is a common fix, but the brief spurts of energy it produces offer only a short-term solution.
Customers are satisfied knowing that someone is listening to them, and, there, social media can be better than phone calls and email.
While procrastination, let unchecked, can be harmful, there are ways to use it to your advantage. Ever consider "controlled procrastination"?
Health and Wellness
Something as simple as taking a walk while you're at lunch, or making calls, can make a big difference.
For starters, have you ever considered that there actually is a substitute for experience?
Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.
Forty-four percent of online consumers called live chat service when they're making online purchases one of a brand's most important website features.
These common psychological obstacles hold potential business owners back from succeeding.
Your brand too will one day have to adapt to survive.
Make More Happen
The driving principle, more and more, is to create value as the ultimate goal, rather than profit for profit's sake.
The adage which states that experiencing real change necessitates getting out of your comfort zone isn't some empty cliche.
'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Practicing 'persistent curiosity' and having a 'stepping-stone' philosophy are key.
L.L. Bean offers a 'lifetime' guarantee on its products. Isn't that pricey for the company? Not if you keep talking about it.
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© 2017 Entrepreneur Media, Inc.