Jan Verleur

Jan Verleur

CEO and Co-Founder of V2 Cigs

Jan Verleur is CEO and co-founder of V2, a leading manufacturer of electronic cigarettes.

5 Steps to Build Your Global Ecommerce Site
Marketing Bootcamp

5 Steps to Build Your Global Ecommerce Site

Learn cultural norms and shopping habits to create an e-retail experience that feels familiar to your international audience.
What Business and Government Should Do When Innovation Outpaces Regulation
Make More Happen

What Business and Government Should Do When Innovation Outpaces Regulation

Through education, proactive self-regulation and collaboration with regulators, industry leaders can help speed the process of rule-making.
The Problem With Entrepreneurship's Failure Fetish
Ready To Launch

The Problem With Entrepreneurship's Failure Fetish

Viewing failure as a coming of age and glamorizing the pivot has undervalued deep research and sound execution.
The Top 5 Ecommerce Trends You Should Look Out For
Ready To Launch

The Top 5 Ecommerce Trends You Should Look Out For

This year could be huge: Improving the customer experience is key.
Marketing Bootcamp

4 Startlingly Basic Mistakes That Doom Most Ecommerce Startups

Nurturing a new business to profitability is tough. One mistake is often too many.
4 Reasons Not to Confuse Early-Stage Money for Success
Technology

4 Reasons Not to Confuse Early-Stage Money for Success

The rigors of bootstrapping your startup shape company culture, compel innovation and keep control where you want it, in your hands.
5 Tips for Building Adaptivity Into Your Business Model
Customer Experience

5 Tips for Building Adaptivity Into Your Business Model

No startup business plan is so good that it anticipates every twist and change in the market and customer demand. To thrive, anticipate the unknown.