CEO and Co-Founder of V2 Cigs
Jan Verleur is CEO and co-founder of V2, a leading manufacturer of electronic cigarettes.
Learn cultural norms and shopping habits to create an e-retail experience that feels familiar to your international audience.
Through education, proactive self-regulation and collaboration with regulators, industry leaders can help speed the process of rule-making.
Viewing failure as a coming of age and glamorizing the pivot has undervalued deep research and sound execution.
This year could be huge: Improving the customer experience is key.
Nurturing a new business to profitability is tough. One mistake is often too many.
The rigors of bootstrapping your startup shape company culture, compel innovation and keep control where you want it, in your hands.
No startup business plan is so good that it anticipates every twist and change in the market and customer demand. To thrive, anticipate the unknown.