Market Research | Page 4

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.

Boost sales by using research-based methods that reveal what customers most need from your product line.

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.

A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.

Find out what makes your existing and potential customers tick.

Preparation mitigates entrepreneurial risk and smooths the road ahead.

Take time to evaluate the market and examine all your options.

As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.

Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.

Preparation is not always fun, but the time you spend getting ready for a meeting can make for a more positive experience.

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.

Size does matter, as short men and overweight women face the largest backlash.

By understanding market value, you can determine two things: the addressable market and the available market. Learn to outline the difference of each for your startup.

Everyone knows that market research is key to getting your business off the ground, but there are things you must find out regarding specialty foods that can make or break your new venture.

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.

If you really think through what being an entrepreneur entails and decide to keep your job, that's OK.

Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.