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Ray Beharry

Ray Beharry

Guest Writer / Head of Marketing, Pollfish; advisor to startups

Ray is head of marketing at Pollfish and an adjunct faculty member at New York University. He also advises startups at NYU’s Startup Incubator at the Tandon School of Engineering.
 

Product Development

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
Take It From The Pros

4 Phases of Market Research to Ensure Success

It's not enough to make a great product. People have to want it.
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.