Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution, available from EntrepreneurBookstore.com. He blogs at http://www.simpson-direct.com/blog/.

3 Direct Mail Methods to Target Your Best Prospects
Marketing Bootcamp

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Make Your Next Direct Mail Campaign Stand Out
Marketing Bootcamp

Make Your Next Direct Mail Campaign Stand Out

When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Write Better Ad Copy with This 1 Rule
Marketing Bootcamp

Write Better Ad Copy with This 1 Rule

Remember that you want to "sell the sizzle, not the steak."
4 Time Killers You Need to Eliminate
Radicals & Visionaries

4 Time Killers You Need to Eliminate

Identifying what drains your time for the least results is the first step to developing alternatives.
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
3 Steps to Tracking the Success of Your Direct Mail Campaign
Marketing Bootcamp

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Create Effective Sales Campaigns with Showmanship
Marketing Bootcamp

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Research Is Key to Creating Promotions That Sell
Marketing Bootcamp

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
7 Rules for Writing Better Ad Copy
Marketing Bootcamp

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Marketing Bootcamp

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Marketing Bootcamp

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Marketing Bootcamp

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Marketing Bootcamp

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing Bootcamp

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing Bootcamp

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.

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