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Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.
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Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
Direct mail is a great way to earn quality customers-but only if you do these three things.
Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Increase your mailing response rate by tracking and taking a serious look at your results.
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
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