Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of . He blogs at http://www.simpson-direct.com/blog/. The Direct Mail Solution
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
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Specific things to look for when trying to identify a list broker to work with.
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
If you want to increase your response rate, make sure you are ALWAYS testing something new.
Following these easy steps will help you create copy that sells your products or services.
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
Crafting effective ad copy is easy-if you follow this expert advice.
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
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