Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of . He blogs at http://www.simpson-direct.com/blog/. The Direct Mail Solution
Following these easy steps will help you create copy that sells your products or services.
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
Crafting effective ad copy is easy-if you follow this expert advice.
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Before you hire your company's copywriter make sure they fit these four qualities.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
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© 2017 Entrepreneur Media, Inc.