Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of . He blogs at http://www.simpson-direct.com/blog/. The Direct Mail Solution
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Before you hire your company's copywriter make sure they fit these four qualities.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Creating a white paper can be a powerful strategy for any business-yours included.
Here are four great tips you can implement in your business right away.
Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Before you send out your next marketing campaign be sure NOT to make these mistakes.
A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Before you throw yourself into work, consider these time management rules to avoid burnout.
Consider the perceived value of your offer before you launch your next sale.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.