Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.

How to Overcome Writer's Block and Create Great Ad Copy
Marketing Bootcamp

How to Overcome Writer's Block and Create Great Ad Copy

Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
11 Ways to Write Powerful Ad Headlines
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11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
17 Tips for Increasing the Selling Power of Your Ad Copy
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17 Tips for Increasing the Selling Power of Your Ad Copy

Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
8 Tips for Producing Advertising That Sells
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8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
The 6 Essential Components of Effective Sales Letters
Marketing Bootcamp

The 6 Essential Components of Effective Sales Letters

Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
How to Sell With Emotion
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How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
4 Advertising Principles from Ad Legend David Ogilvy
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4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
4 Tips for Crafting the Ideal Sales Letter
Marketing Bootcamp

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
4 Tips to Find the Best Copywriter for Your Business
Marketing Bootcamp

4 Tips to Find the Best Copywriter for Your Business

Before you hire your company's copywriter make sure they fit these four qualities.
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Bootcamp

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Marketing Bootcamp

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Why Some Prices Are More Right Than Others
Marketing Bootcamp

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Can White Papers Help Boost Your Business?
Marketing Bootcamp

Can White Papers Help Boost Your Business?

Creating a white paper can be a powerful strategy for any business-yours included.
4 Tips to Boost Your Sales
Marketing Bootcamp

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
The Good, the Intentionally Bad, and the Ugly Grammar
Marketing Bootcamp

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.

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