Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.

5 Steps to Writing Better Ad Copy
Advertising

5 Steps to Writing Better Ad Copy

Following these easy steps will help you create copy that sells your products or services.
7 Tips for Getting a Bigger Response from Your Ad Copy
Growth Strategies

7 Tips for Getting a Bigger Response from Your Ad Copy

Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
8 Laws for Writing Copy That Sells
Advertising Strategies

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Advertising Strategies

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
How to Overcome Writer's Block and Create Great Ad Copy
Marketing Bootcamp

How to Overcome Writer's Block and Create Great Ad Copy

Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
11 Ways to Write Powerful Ad Headlines
Marketing Bootcamp

11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
17 Tips for Increasing the Selling Power of Your Ad Copy
Marketing Bootcamp

17 Tips for Increasing the Selling Power of Your Ad Copy

Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
8 Tips for Producing Advertising That Sells
Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
The 6 Essential Components of Effective Sales Letters
Marketing Strategies

The 6 Essential Components of Effective Sales Letters

Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
How to Sell With Emotion
Marketing Strategies

How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
4 Tips to Find the Best Copywriter for Your Business
Marketing

4 Tips to Find the Best Copywriter for Your Business

Before you hire your company's copywriter make sure they fit these four qualities.
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.

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