Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.

The Ins and Outs of SWOT Analysis for Marketing Growth
Marketing

The Ins and Outs of SWOT Analysis for Marketing Growth

Use this remarkable tool to realign your marketing campaign with what will give you the best results.
How the Seasons Affect Your Direct Mail Campaigns
Marketing Strategies

How the Seasons Affect Your Direct Mail Campaigns

For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened
Marketing Bootcamp

3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened

Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
How to Successfully Track the Results of Your Mail Campaign
Direct Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.
Increase Your Direct Mail Campaign Results Using Holidays
Marketing Ideas

Increase Your Direct Mail Campaign Results Using Holidays

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Why Some Prices Are More Right Than Others
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
How to Work With a Mailing List Broker
Marketing Bootcamp

How to Work With a Mailing List Broker

Specific things to look for when trying to identify a list broker to work with.
How to Avoid Mailing to a Disaster Area
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
3 Split Tests to Improve Your Direct Mail Results
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
5 Steps to Writing Better Ad Copy
Advertising

5 Steps to Writing Better Ad Copy

Following these easy steps will help you create copy that sells your products or services.
7 Tips for Getting a Bigger Response from Your Ad Copy
Growth Strategies

7 Tips for Getting a Bigger Response from Your Ad Copy

Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
8 Laws for Writing Copy That Sells
Advertising Strategies

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Advertising Strategies

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
How to Overcome Writer's Block and Create Great Ad Copy
Marketing Bootcamp

How to Overcome Writer's Block and Create Great Ad Copy

Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.

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