Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.
Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
3 Secrets to Driving Leads to Your Online Sales Funnel
Direct mail is a great way to earn quality customers-but only if you do these three things.
3 Things You Should Do for Every Sales Campaign
You can have the best sales piece in the world, but if it's missing one critical ingredient, it's guaranteed to fail.
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
The Science Behind the Sales Funnel
Get rid of empty leads by making your sales funnel consistent and efficient.
Learn How to Ask For the Sale
Stop wondering whether you should ask for the sale or not, and you'll be glad you did.