Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of , available from EntrepreneurBookstore.com. He blogs at http://www.simpson-direct.com/blog/. The Direct Mail Solution
Consider the perceived value of your offer before you launch your next sale.
Make sure your marketing reaches the right customers every time.
When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Remember that you want to "sell the sizzle, not the steak."
Radicals & Visionaries
Identifying what drains your time for the least results is the first step to developing alternatives.
You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
The begins when you learn how to catch the customer's eye.
Find out what makes your existing and potential customers tick.
These rules will help you get your reader's attention, but also retain it.
When you look at how much a customer is worth, you need to focus on more than a single purchase.
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.