Marketing
Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.