Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.

3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Marketing Bootcamp

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Why Some Prices Are More Right Than Others
Marketing Bootcamp

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Can White Papers Help Boost Your Business?
Marketing Bootcamp

Can White Papers Help Boost Your Business?

Creating a white paper can be a powerful strategy for any business-yours included.
4 Tips to Boost Your Sales
Marketing Bootcamp

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
The Good, the Intentionally Bad, and the Ugly Grammar
Marketing Bootcamp

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
10 Direct Mail Marketing Mistakes to Avoid
Marketing Bootcamp

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Bootcamp

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
9 Rules for Successful Time Management
Time Management

9 Rules for Successful Time Management

Before you throw yourself into work, consider these time management rules to avoid burnout.
Do Percentages Sell Better than Dollar Amounts?
Marketing Bootcamp

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
3 Direct Mail Methods to Target Your Best Prospects
Marketing Bootcamp

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Make Your Next Direct Mail Campaign Stand Out
Marketing Bootcamp

Make Your Next Direct Mail Campaign Stand Out

When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Write Better Ad Copy with This 1 Rule
Marketing Bootcamp

Write Better Ad Copy with This 1 Rule

Remember that you want to "sell the sizzle, not the steak."
4 Time Killers You Need to Eliminate
Time Management

4 Time Killers You Need to Eliminate

Identifying what drains your time for the least results is the first step to developing alternatives.
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
3 Steps to Tracking the Success of Your Direct Mail Campaign
Marketing Bootcamp

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.

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