Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of . He blogs at http://www.simpson-direct.com/blog/. The Direct Mail Solution
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Creating a white paper can be a powerful strategy for any business-yours included.
Here are four great tips you can implement in your business right away.
Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Before you send out your next marketing campaign be sure NOT to make these mistakes.
A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Before you throw yourself into work, consider these time management rules to avoid burnout.
Consider the perceived value of your offer before you launch your next sale.
Make sure your marketing reaches the right customers every time.
When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Remember that you want to "sell the sizzle, not the steak."
Identifying what drains your time for the least results is the first step to developing alternatives.
You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
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© 2016 Entrepreneur Media, Inc.