Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution, available from EntrepreneurBookstore.com. He blogs at http://www.simpson-direct.com/blog/.

The Good, the Intentionally Bad, and the Ugly Grammar
Marketing Bootcamp

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
10 Direct Mail Marketing Mistakes to Avoid
Marketing Bootcamp

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Bootcamp

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
9 Rules for Successful Time Management
Radicals & Visionaries

9 Rules for Successful Time Management

Before you throw yourself into work, consider these time management rules to avoid burnout.
Do Percentages Sell Better than Dollar Amounts?
Marketing Bootcamp

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
3 Direct Mail Methods to Target Your Best Prospects
Marketing Bootcamp

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Make Your Next Direct Mail Campaign Stand Out
Marketing Bootcamp

Make Your Next Direct Mail Campaign Stand Out

When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Write Better Ad Copy with This 1 Rule
Marketing Bootcamp

Write Better Ad Copy with This 1 Rule

Remember that you want to "sell the sizzle, not the steak."
4 Time Killers You Need to Eliminate
Radicals & Visionaries

4 Time Killers You Need to Eliminate

Identifying what drains your time for the least results is the first step to developing alternatives.
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
3 Steps to Tracking the Success of Your Direct Mail Campaign
Marketing Bootcamp

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Create Effective Sales Campaigns with Showmanship
Marketing Bootcamp

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Research Is Key to Creating Promotions That Sell
Marketing Bootcamp

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
7 Rules for Writing Better Ad Copy
Marketing Bootcamp

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Marketing Bootcamp

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.

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