Craig Simpson

Craig Simpson

VIP Contributor
Author and Owner of Simpson Direct, Inc.

More From Craig Simpson

Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Market Research

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Marketing

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Direct Mail

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Direct Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Sales

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Marketing Strategies

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Marketing

19 Steps to a Successful Direct Mail Campaign Timeline

Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Marketing

Two Essential Direct Mail Reports That Will Save You Thousands

Using these two reports will help you get the most deductions from your list broker.
Office Tech

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.

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