Kedma Ough is a proven champion for small businesses. She is an inventor, author, speaker and a fifth-generation entrepreneur. Ough provides honest, straightforward education to innovators on feasibility, funding and free resources.
About Kedma Ough
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A new assessment tool guides users toward ventures and business models that are a more natural match for their inherent personality traits.
It takes focus and common sense.
Universities and the federal government have programs that provide more help than many inventors could otherwise dream of affording.
Inventors routinely believe they were the first to think of their great idea. They are not routinely correct.
The Small Business Administration is crisscrossing the nation to educate entrepreneurs about how to apply for grants focused on early stage companies.
Though often lampooned, these long-form commercials are the original viral-marketing success story.
The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.