Entrepreneur, Inventor, Speaker; SBDC Director
Kedma Ough is a proven champion for small businesses. She is an inventor, author, speaker and a fifth-generation entrepreneur. Ough provides honest, straightforward education to innovators on feasibility, funding and free resources.
The only easy parts of developing an invention are underestimating the costs and over-estimating the market.
Though often lampooned, these long-form commercials are the original viral-marketing success story.
The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Women filed about a third of all trademarks in recent years but fewer than a fifth of patents. There is help to get everybody's good ideas turned into products.
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
A grateful nation gives its warriors at least a bit of help making the transition from military life to launching their own businesses.
Programs around the nation will double the savings of low-income entrepreneurs working to start a business.
The cost of a patent attorney is daunting for independent inventors but a government program makes it affordable, if you qualify.
Competition for the money is fierce but the federal government allocates $2B a year in grants for early stage ideas few investors will touch.
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© 2015 Entrepreneur Media, Inc.