Entrepreneur, Inventor, Speaker; SBDC Director
Kedma Ough is a proven champion for small businesses. She is an inventor, author, speaker and a fifth-generation entrepreneur. Ough provides honest, straightforward education to innovators on feasibility, funding and free resources.
Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.
Inventors routinely believe they were the first to think of their great idea. They are not routinely correct.
The Small Business Administration is crisscrossing the nation to educate entrepreneurs about how to apply for grants focused on early stage companies.
The only easy parts of developing an invention are underestimating the costs and over-estimating the market.
Though often lampooned, these long-form commercials are the original viral-marketing success story.
The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Women filed about a third of all trademarks in recent years but fewer than a fifth of patents. There is help to get everybody's good ideas turned into products.
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
A grateful nation gives its warriors at least a bit of help making the transition from military life to launching their own businesses.
Programs around the nation will double the savings of low-income entrepreneurs working to start a business.
The cost of a patent attorney is daunting for independent inventors but a government program makes it affordable, if you qualify.
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© 2015 Entrepreneur Media, Inc.