Peter S. Cohan
President of Peter S. Cohan & Associates
Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.
The founder's primary job is stretching those first funds to afford a team, a prototype and a marketing plan.
Successful businesses have cash to hire skilled employees to serve a known market. It's remarkable how often founders overlook those basics.
Sales, with all of its frustrations and rewards, is at the heart of every business.