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Peter S. Cohan
President of Peter S. Cohan & Associates
Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.
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The founder's primary job is stretching those first funds to afford a team, a prototype and a marketing plan.
Successful businesses have cash to hire skilled employees to serve a known market. It's remarkable how often founders overlook those basics.
Sales, with all of its frustrations and rewards, is at the heart of every business.
We get little done by ourselves. Among the best investments a leader can make is the time and effort to listen and understand.
McKinsey's Seven Ss framework can help you transform your venture to achieve faster growth.
How can an entrepreneur gets the cash instead of being mentally -- if not physically -- dismissed by the investor in the first three minutes?