Peter S. Cohan

Peter S. Cohan

Guest Writer
President of Peter S. Cohan & Associates

More From Peter S. Cohan

Finance

How to See Your Startup Through The Eyes of Investors

Understanding exactly what investors want before you go into a VC pitch will help ensure you connect with investors and close the deal.
Marketing

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Growth Strategies

How to Set the Right Goals for Your Business

Being laser focused about how you're going to grow your business is critical. Here are a few ways to approach setting goals.
Growth Strategies

Why Big Brands Want to Be More Like Your Startup

As an entrepreneur, you have opportunities and qualities more and more big companies are clamoring to emulate. Here are three and how to capitalize on them.
Finance

Yahoo Overpays Tumblr's David Karp By Another $81 Million

After paying $250 million to Tumblr's founder, Marissa Mayer has decided to waste another $81 million to get him to stick around.
Starting a Business

Why Bartending and Other Odd Jobs Can Help You Start a Business

Being creative and diverse about your work experience is a smart way to prepare yourself for running your own company. Here's one entrepreneur's unusual path.
Starting a Business

The Most Important Test Your New Business Idea Needs to Pass

Even when the numbers tell you to press on, if your instincts are sending you warning signals, it might be time to step back and reevaluate your business idea. Here's one entrepreneur's story.
Finance

Investment Playbook: 4 Factors to Consider Before Investing

Investing in a startup means putting your faith and money in another person's vision. Here are some key factors to keep in mind before taking the plunge.
Growth Strategies

Startup Strategy: A Fixed Passion and a Flexible Approach

Know what you love and stick to it, but be willing to adapt your approach. Here's how.
Growth Strategies

Lessons From a Startup That Scored $836 Million in VC -- and Failed

Better Place, based in Palo Alto, Calif. won funding from investors like General Electric and Morgan Stanley, yet had to shut its doors in May. Here are lessons to learn from the startup's missteps.
Starting a Business

6 Ways Your Startup's Location Can Boost Your Bottom Line

Choosing an office space in a strategic locale can help grow your business. Here are six factors to keep in mind when considering where to base your business.
Finance

5 Ways to Lose Investors in Under 3 Minutes

The opening of your investor pitch is critical. Flounder and you might lose a venture capitalist's attention from the start. Here are five missteps VCs look out for when sitting down with entrepreneurs.
Starting a Business

5 Reasons a Young Entrepreneur Should Raise Outside Funding

Investor Peter S. Cohan gives us the lowdown about scenarios when a young entrepreneur should turn to investors for funds.
Finance

Why Raising Capital Is a 4-Step Process

Seeking funding for your business shouldn't be a one-time endeavor. Here are four stages of business development that can serve as a road map for your funding strategy.
Growth Strategies

5 Ways to Recruit Rock-Star Employees on a Budget

Entrepreneurs usually can't offer new hires the promise of a hefty salary. But there are ways to get A-list employees without breaking the bank. Here are five budget-friendly techniques to get you there.

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