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Peter S. Cohan - Page 5
President of Peter S. Cohan & Associates
Understanding exactly what investors want before you go into a VC pitch will help ensure you connect with investors and close the deal.
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
After paying $250 million to Tumblr's founder, Marissa Mayer has decided to waste another $81 million to get him to stick around.
Being creative and diverse about your work experience is a smart way to prepare yourself for running your own company. Here's one entrepreneur's unusual path.
Even when the numbers tell you to press on, if your instincts are sending you warning signals, it might be time to step back and reevaluate your business idea. Here's one entrepreneur's story.
Investing in a startup means putting your faith and money in another person's vision. Here are some key factors to keep in mind before taking the plunge.
Know what you love and stick to it, but be willing to adapt your approach. Here's how.
Better Place, based in Palo Alto, Calif. won funding from investors like General Electric and Morgan Stanley, yet had to shut its doors in May. Here are lessons to learn from the startup's missteps.
Choosing an office space in a strategic locale can help grow your business. Here are six factors to keep in mind when considering where to base your business.
Investor Peter S. Cohan gives us the lowdown about scenarios when a young entrepreneur should turn to investors for funds.