Jason Kulpa
CEO of Underground Elephant
Jason Kulpa is the CEO of Underground Elephant, a performance-based provider of online-marketing technology and customer acquisition solutions. Servicing multiple industries, including auto insurance, post-secondary education, health insurance and home services, Underground Elephant provides cloud-based SaaS marketing technology and platforms that deliver qualified calls, clicks and inquiries.
Coaches Corner
What World Series Fans and Entrepreneurs Can Learn From Cubs Coach Joe Maddon
Want to win your own industry's pennant? Coax greatness from your team.
Partnerships
How Your Business Can Build Lasting Partnerships With Nonprofits
Building a long-term partnership with a nonprofit can be great for your business and the community but a lasting, meaningful alliance can't be bought with a large check.
Community
To Help Your Startup Succeed, Invest in Your City
Here are a few tips to help support and strengthen the existing startup space in your community.
Compensation and Benefits
5 Steps to Getting Your Employees On Board With Stock Options
When introducing the benefit of stock options, it's important to be transparent with your team to maximize buy-in and trust.
Motivation
To Motivate Employees, Find a Balance Between Job Enrichment and Job Enlargement
To enrich the work experience and instill motivation in your employees, implement these practices into your organization.
Expansion
5 Core Lessons for Expanding Your Growing Company
While rapid growth is a great problem for an entrepreneur to have, your cramped quarters don't do much for your team dynamic or company culture.
Expansion
4 Questions to Ask Before Doing a National Product Rollout
A successful national rollout is achievable -- it just requires a little planning.
Marketing
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Service Business
To Be a Successful Service Company, Shift Your Focus to Tech
This pivot from service to tech is a strategy more firms are adopting. And those that do will experience a competitive edge.
Inspiring Your Team
Forget Outsourcing, Startups Should Hire the Best In-House Employees
While outsourcing will always have its place, it should rarely -- if ever -- be front and center for your company.
Partnerships
The 5 False Expectations That Could Destroy Big-Brand Partnerships
On the surface, startups and big-name brands are businesses with a similar overarching goal: to make money. But crack the exterior, and you'll find that's about all they have in common.
