Sujan Patel

Sujan Patel

Entrepreneur and Marketer, Co-founder of Web Profits

In his 14-plus years as a marketer and entrepreneur, Sujan Patel has helped hundreds of companies boost online traffic and sales and strengthen their online brand reputation. Patel is the co-founder of Web Profits and Mailshake.

The 5 Traits (Some Surprising) I Look for When Hiring New Workers
Inspiring Your Team

The 5 Traits (Some Surprising) I Look for When Hiring New Workers

Think you want a "yes man" (or "yes woman") as your next next employee? Actually, you don't.
4 Leadership Lessons You Won't Learn in Business School
Run a Better Business

4 Leadership Lessons You Won't Learn in Business School

True leaders are born, not built in a classroom.
What 500 Community Managers Can Teach About Building a Community
Community building

What 500 Community Managers Can Teach About Building a Community

We've moved beyond seeing "community" as just a means to get fresh customers and leads in the door.
How Do You Build a Growth-Focused Company From the Ground up?
Business Growth

How Do You Build a Growth-Focused Company From the Ground up?

As Guy Kawasaki said, "Ideas are easy. Implementation is hard."
5 Tips, Tools and Tricks for Understanding User Intent
SEO Tips

5 Tips, Tools and Tricks for Understanding User Intent

Think key words are all-important in a Google search? Actually, key words are secondary to consumer intent.
How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities
Linkedin

How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities

Imagine someone filling in your online form via a mobile phone. Now, imagine that action occurring automatically. That's Lead Gen Forms.
How to Drive Customer Referrals (When You Aren't Airbnb, Dropbox or Uber)
Referrals

How to Drive Customer Referrals (When You Aren't Airbnb, Dropbox or Uber)

Build your business through customer referrals by leveraging these five tactics.
6 Things Great Mentors Do Differently
Mentors

6 Things Great Mentors Do Differently

Good mentors are like Yoda -- and other lessons from the mentorship sphere.
The 5 Biggest Influencer Marketing Myths That Won't Die
Influencer Marketing

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.
Leveraging Micro-Moments in Your Content Campaign
online content

Leveraging Micro-Moments in Your Content Campaign

Not only do you need to answer the right questions with your content, you need to ensure the content is easily digestible.
The 5 Factors That Make Customer-Referral Programs Fail
Referrals

The 5 Factors That Make Customer-Referral Programs Fail

All the referral program magic in the world won't help if your customers don't like your company enough to send their networks your way.
A Data-driven Case for Understanding the Impact of Employee Engagement on Retention
Inspiring Your Team

A Data-driven Case for Understanding the Impact of Employee Engagement on Retention

How can you keep your own employees from jumping ship to your competitor? The answer may be as simple as engaging them.
The 6 Most Underrated Qualities in a Content Marketer
Inspiring Your Team

The 6 Most Underrated Qualities in a Content Marketer

Sure, your new content marketer has to be a good writer and a lover of data, but how about humor and motivation?
What Emirates Airline Can Teach You About Brand Advocacy
Take It From The Pros

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
How You Can Become the Kanye West of Your Industry
Take It From The Pros

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
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