Author of "Dotcloud Boom: How born-in-the-cloud entrepreneurs are shaking up the world's biggest tech companies and creating the next generation of startup millionaires."
Dan Blacharski is a thought leader, advisor, industry observer and
PR counsel to several Internet startups. He has been widely published on subjects relating to customer-facing technology, fintech, cloud computing and crowdsourcing. He lives in South Bend, Indiana with his wife Charoenkwan and their Boston Terrier, "Ling Ba."
Small businesses can benefit from employee monitoring, in the right circumstance.
If at first you don't succeed, you're right on schedule.
As-a-service platforms are part of the natural evolution of technology.
The website has gone from being a tool to talk about and advertise a business, to actually being the business.
Employees want more than a paycheck. They want to be engaged in good work.
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Marketers are finding new places beyond film and television to promote their products.
Social Media Marketing
Get out of your comfort zone and engage with influencers on social media to spark organic growth.
CEO offers advice on using online software to provide leadership development strategies for employees.
If you don't get it right at the start, you probably won't.
Content is king, but not all content is created equal. Good content requires a bigger investment than Fiverr.
A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Foresight is more about knowing what hasn't happened yet then predicting what will happen next.
Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
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© 2017 Entrepreneur Media, Inc.