The Democratization of Software Development As-a-service platforms are part of the natural evolution of technology.

By Dan Blacharski

Opinions expressed by Entrepreneur contributors are their own.

Software development -- once the domain of hard-core techies who worked in a world apart from the day-to-day operations of the business world -- has become democratized. Newer business models now bring tech, development and business together, and line-of-business managers now have a hand in developing programs that were once relegated to a windowless back room staffed with the mysterious high priests of code, working late into the night and guzzling energy drinks.

Those days are gone, thanks to a new generation of software-as-a-service development platforms that simplify app creation, along with new cloud and as-a-service innovations that have brought IT out into the daylight in a new "dot-cloud boom" era of easy access and development for the masses.

Related: How To Build a SaaS Startup That Wins and Lasts

Cary Landis, founder and CEO of SaaSMaker, has been on the forefront of the cloud movement from the very beginning when he assisted with defining the NIST reference architecture for cloud computing and implementing SaaS at NASA as early as 2008. "As-a-service platforms are part of the natural evolution of technology," said Landis. "We've gone from needing highly specialized programmers to create a thousand cardboard punchcards fed into a hopper just to execute a single task, to an environment of ready-made, do-it-yourself components and drag-and-drop development that puts routine programmatic execution in the hands of line managers. The result is faster execution, greater innovation, and more efficiency than we ever dreamed was possible."

Ushering in a new wave of entrepreneurship.

Technology-driven innovation has come in waves. From the dotcom boom of the 1990s, to the more recent onslaught of mobile and smartphone apps, each successive iteration of innovation has become more accessible. The ease with which these apps are developed, and the convenient platforms for selling them, has led to more than 2.2 million apps currently available on Google Play, 2 million in the Apple store, 669,000 in the Windows store, 600,000 in the Amazon app store, and 234,500 on BlackBerry world, with BlackBerry apps expected to skyrocket after the company's recent shift away from its iconic hardware platform to being a software company.

Related: 7 Rising SaaS Startups Delivering Stellar Content

"The cost of launch often ran in the tens of millions of dollars in the early part of the dotcom boom," said Landis. "All software was custom-made and time-consuming. There were no small projects. As the cost of launch moves towards zero, a new era of dotcloud boom has already begun. We're seeing a new type of startup today in the post-dotcom world, which we call dotclouds. These new agile startups use cloud-based infrastructure, so they don't need a data center. They use SaaS development platforms, so they don't need huge programming staff. And they take advantage of things like existing app stores, so marketing and selling is as simple as posting the app in the online store with a creative description."

I wanna start a software company!

There will always be great ideas. The difference today is that those ideas are a lot simpler to execute, and more small-scale app companies will be launched not by technologists, but by business users and innovators. Landis launched SaaSMaker in recognition of the continuing evolution of tech innovation and entrepreneurship. "The evolution of cloud computing has brought us to a point today where entrepreneurs can create anything from a prototype to a full-scale free system, on a single "idea to revenue' platform that allows for prototyping, development, hosting, and marketing."

The new dotcloud era will be marked by developers looking for dramatically reduced time-to-market, taking advantage of cloud infrastructure and services to avoid the costs inherent to on-premise operations, and drag-and-drop development that bridges the gap that has traditionally existed between business and IT.

Unlike traditional development tools, Landis defines a SaaS development platform-as-a-service (PaaS) as more of an entire ecosystem rather than a single utility. "It's not a hammer; it's the whole toolbox," he says. These types of platforms will be especially important in the next wave of entrepreneurship.

Related: 5 Ways to Reduce Your SaaS Churn

With development traditionally representing the majority of IT costs, new product launches have often been prohibitively costly to new entrepreneurs, often running into the millions of dollars. Independent software vendors stand to gain a lot with the PaaS model. According to a Frost and Sullivan report sponsored by Cisco, "As the cloud matures, providers who have invested in cloud infrastructure will look to evolve today's Infrastructure as a Service (IaaS) offerings into new sources of revenue and competitive differentiators. They will leverage their current cloud infrastructure, services, systems and expertise to take on the next great opportunity in cloud services -- Platform as a Service."

Wavy Line
Dan Blacharski

Author of

Dan Blacharski is a thought leader and PR counsel to several Internet startups. He is author of the book "Born in the Cloud Marketing: Transformative Strategies for the Next Generation of Cloud-Based Businesses."

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

'The Last Straw': Customers Furious as Netflix Begins Charging Accounts for Password Sharing

The announcement is long-anticipated — Netflix has been threatening a crackdown since last year.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Business News

'Iconic': Woman Defies Wedding Food Budget by Ordering Chili's for Guests

TikToker Madison Mulkey is going viral for her savvy spending decision.

Growing a Business

My Startup Scored a Multimillion-Dollar Contract With a Fortune 100 Client in Just 3 Years. Here's What We Learned.

There's no perfect litmus test to gauge if you're ready to go after big business or not — but if you don't take the risk, you'll never realize the reward.


5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.