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'We Have the Largest Gen Z Audience Outside of Social Platforms:' This Website Stays on Top by Sharing One Random Fact — That Everyone Wants to Know wants to be the IMDb of online creators.

By Jason Feifer

LeoPatrizi | Getty Images

The internet is good at cataloging things — but it has a blind spot for creators.

That's something Evan Britton noticed back in 2012. He thought about how, if someone achieves news-making status, they'll get a Wikipedia page. If they appear briefly in a movie, they'll be cataloged in IMDb. But what if they rack up 2 million TikTok followers? Back then, there was nowhere to list that person. Nowhere a fan could go to learn more.

"There's demand for people to learn their bio," he said.

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