Market Research

News and Articles About Market Research

5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Jesse Torres
Privacy concerns

Every Move You Make, Every Step You Take, This Startup Will Be Watching You

Placemeter aims helps cities run more efficiently. But its tactics might creep you out.
Jason Fell
The Internet of Things May See Huge Growth, So Companies Want in Now
Internet of Things

The Internet of Things May See Huge Growth, So Companies Want in Now

More devices are expected to be connected at the end of the decade. Router-maker Belkin recently launched a new product line to get an early start.
Sarah Austin
Your One-Stop Guide to Royalty Rates (Infographic)
Manufacturing

Your One-Stop Guide to Royalty Rates (Infographic)

There are several important factors to consider before you license your invention. Here's a handy overview to help you out.
Nina Zipkin
How to Build a Business in Just 10 Days
Starting a Business

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Nina Zipkin
How Much Can Your Startup Really Grow? Do Your Homework.
Starting a Business

How Much Can Your Startup Really Grow? Do Your Homework.

You must analyze the market and the opportunity to see if you should move forward, or pivot.
Steve Blank
5 Things Entrepreneurs Can Learn from Online Dating
Lessons

5 Things Entrepreneurs Can Learn from Online Dating

If you're looking for the perfect match, here are five ways online dating might just sharpen your entrepreneurial acumen.
Dorie Clark
How to Engage Bloggers to Build Your Following
Marketing

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.
Tanya Benedicto Klich
Eureka -- a New Product Idea! Now Ask These 5 Questions.
Innovation

Eureka -- a New Product Idea! Now Ask These 5 Questions.

Before you quit your job and cash in your 401(k), take a step back and evaluate.
Louis Foreman
Market Research

The ABCs of Market Research

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
Matthew Toren
How to Deal With Your No. 1 Nemesis
Competitors

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
Tariq Farid
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
Richard Branson on Challenging Goliath
Richard Branson

Richard Branson on Challenging Goliath

Before you take on a giant corporation, make sure you know exactly what you're up against.
Richard Branson
Market Research

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
Andrew Reid