News and Articles About Market Research
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
Doing your due diligence before buying a company will earn you bargaining power and help you avoid unforeseen problems. Here's what you need to know.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Here is a collection of next year's top trends for marketing, retailing, service businesses, mobile, social media and more.
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Inventors may know how to pinpoint a problem, but coming up with a product that shoppers want is another challenge entirely. Fortunately for them, Quirky can help.
Starr Hall on how to identify and research your target audience on social sites.
Customer research can be yours for the asking, if you're willing to pay attention.
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Here's a look at management flaws that could spell disaster if left uncorrected.
You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
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