Marketing ideas
BY Ann Handley
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.4 Tips for Marketing to Millennials
BY Nadia Goodman
How to make your product more attractive to young buyers.
What to Do If You Hate Your Brand
BY Erika Napoletano
Four steps to building your brand into something that's more true to you.
The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
4 Things You Need to be Doing on Social Media -- Now
BY Scott Levy
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
5 Online Marketing Strategies for a Tight Budget
BY Lewis Howes
Ways you can spread the word about your business online without breaking your marketing budget.
The Secrets of What Makes a Product Go Viral
BY Nadia Goodman
Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Lessons in Customer Engagement from the Detroit Auto Show
BY Stephanie Vozza
How to exceed expectations, inspire loyalty and make your customers feel valued.
Co-Marketing: Twice as Nice or Double the Trouble?
BY Barbara Findlay Schenck
From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Best Inspirational Words From Business Leaders in 2012
BY Entrepreneur Staff
Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
20 Inspired Business-Card Designs to Better Market Your Startup
BY Tim Gray
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Innovative Ideas in Product Packaging
BY Lara Kristin Herndon
As the market for your product evolves, the way it's packaged may need to change, too
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
BY Michael Phillips Moskowitz
Too many startups develop products and services for âassumedâ wants and perceived needs. What about designing solutions for deeper desires?
Is Social Media Dead? The New Marketing Mix
BY Jason HeadsetsDotCom
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
5 Creative Packaging Ideas to Delight Your Customers
BY Jane Porter
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
7 Effective Ways to Promote Free Shipping
BY Jane Porter
Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Luckyrice Taps Into a Ready Market
BY Jenna Schnuer
An Asian-focused food festival marketing company waited for the right moment to open.
How to Create an E-Mail Marketing Campaign That People Will Notice
BY Ann Handley
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
How Photos Can Make or Break Your Marketing Campaign
BY Ann Handley
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
How to Get Your Employees and Customers to Market for You
BY Dan S. Kennedy and Jeff Slutsky
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.




