Marketing ideas

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Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Marketing's Best Kept Secret

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
A (Kind of) Brief History of Marketing (Infographic)

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Business Finds Success With Clothing Fit for a Royal Baby

Business Finds Success With Clothing Fit for a Royal Baby

Lauren Levy rushed to bring Magnificent Baby's "An Heir Is Born" clothing line to market. Find out how her hustle is paying off.
Likeanomics and the Power of Marketing Influence

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
5 Social Media Rules Every Entrepreneur Should Know

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
5 Secrets to Communicating Effectively With Millennials

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
What You Wanted to Know About Marketing But Forgot to Ask

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
4 Things You Need to be Doing on Social Media -- Now

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
The Secrets of What Makes a Product Go Viral

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Lessons in Customer Engagement from the Detroit Auto Show

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
Co-Marketing: Twice as Nice or Double the Trouble?

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.

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