Marketing Ideas

A Bit of Empathy Might Be the Best Marketing Strategy
Marketing Ideas

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Andy Hill
3 Steps for Franchisees Who Want to Be Heard by Corporate
Franchisees

3 Steps for Franchisees Who Want to Be Heard by Corporate

A franchisee for over 30 years explains what to do to make the company hear your idea.
Christopher Hann
How the End of Facebook 'Like-Gating' Will Benefit Brands
Social Media

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
Mairead Ridge
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Ideas

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Chris Wirthwein
Communication Pros Are Teaching Their Secrets to Small Business
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Sarah Carrillo
5 Traits to Look for When Seeking a Transformative Marketer
Marketing Strategies

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Anthony Kennada
How to Set Marketing Goals You Can Actually Achieve
Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Chloe Gray
10 Brilliant Marketing Stunts That Put Startups on the Map
Marketing Ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Dear Entrepreneur, You're Telling the Wrong Story
Customer Engagement

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Stephanie Richards
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Doug and Polly White
Maximize the Impact of Handwritten Notes With These 6 Tips
Etiquette

Maximize the Impact of Handwritten Notes With These 6 Tips

Want to make an impression and differentiate yourself and your company? Do it in writing.
Peter Gasca