Marketing ideas
Don't Forget 'Positioning' in Your Marketing
BY Ilise Benun
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one. 5 Ways Store Colors Can Influence Shoppers
BY Jane Porter
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely. Reveal Your Retail Personality
BY Lambeth Hochwald
Three retail business owners show how to project personality and add a special flair to your store. For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
BY Dan S. Kennedy and Jeff Slutsky
This low-budget mainstay can help you learn your customers work and fill your database. 8 Do's and Don'ts for Marketing on Online Forums and Message Boards
BY Mikal E. Belicove
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out. How to Stand Out by Keeping it Simple
BY Erika Napoletano
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition. To Grow Sales, Turn Your Workplace into a Theater for Customers
BY Lambeth Hochwald
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work. How Partnerships Can Help Extend Your Small Marketing Budget
BY Carol Tice
One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products. Five Tips for Better Text-Message Marketing
BY Susan Gunelius
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them. Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
BY Carol Tice
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them. Branding 101: Five Tips for Solopreneurs
BY Carol Tice
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands. Hey, Small-Business Owner: Do You Shop Local?
BY Carol Tice
If you want consumers to shop local, encourage them by shopping locally for your own business. Kiip: A Win-Win for App Developers and Advertisers
BY Jason Ankeny
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers It's Leap Year. What Are You Doing With Your Extra Day?
BY Lambeth Hochwald
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others. Social Media Tips from the Oscars
BY Shira Lazar
The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges. Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool
BY Jonathan Blum
While still pricey, these displays can offer an exciting element to your check-out experience. Eight Creative Marketing Ideas to Make Your Business Stand Out
BY Carol Tice
If your marketing could use a new twist, consider these new ideas to reach today's customers. The 10 Things Facebook Got Right Pre-IPO
BY Mikal E. Belicove
Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible. 10 Lessons in Brilliant Marketing
BY Jennifer Wang
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution. IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience. 10 Trends for Online Marketers in 2012
BY John Arnold
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year. Chris Brogan on Cultivating Visibility
BY Chris Brogan
The popular blogger shares tips to make marketing more of a flow than an interruption. The Holidays' Most Unique Big Business Social Media Campaigns
BY Shira Lazar
When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from. What One Startup Got Out of Starring in Webisodes
BY Carol Tice
Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.Play Video What Are Low-Cost Ways to Market My Business and Make Sales? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.Connect with Entrepreneur
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