News and Articles About Marketing ideas
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Lauren Levy rushed to bring Magnificent Baby's "An Heir Is Born" clothing line to market. Find out how her hustle is paying off.
Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
How to make your product more attractive to young buyers.
Four steps to building your brand into something that's more true to you.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Ways you can spread the word about your business online without breaking your marketing budget.
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