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Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts are seeing a resurgence
A Bit of Empathy Might Be the Best Marketing Strategy
Tuning into customers as people creates the most durable bonds.
3 Steps for Franchisees Who Want to Be Heard by Corporate
A franchisee for over 30 years explains what to do to make the company hear your idea.
How the End of Facebook 'Like-Gating' Will Benefit Brands
Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
5 Traits to Look for When Seeking a Transformative Marketer
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
How to Set Marketing Goals You Can Actually Achieve
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
10 Brilliant Marketing Stunts That Put Startups on the Map
A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Alyson Shontell and Joey Cosco
Dear Entrepreneur, You're Telling the Wrong Story
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Don't Miss the Digital Transformation in Luxury Brand Marketing
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Develop an Effective Marketing Plan by Answering 3 Questions
To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Doug and Polly White
Maximize the Impact of Handwritten Notes With These 6 Tips
Want to make an impression and differentiate yourself and your company? Do it in writing.
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