Marketing mistakes

News and Articles About Marketing mistakes

The Framework That Transformed the U.S. Wine Industry
Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
W. Chan Kim and Renée Mauborgne
Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints
Marketing mistakes

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints

The shirt featured an image meant to evoke associations with a famous Iwo Jima photograph.
Carly Okyle
10 Tips for Battling the Startup Blues
Motivation

10 Tips for Battling the Startup Blues

'Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.' These words by Gandhi couldn't be truer for entrepreneurs.
Monica Zent
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
How to Set Prices When You're New in Business
Pricing

How to Set Prices When You're New in Business

Among the most nerve-wrackng decisions when starting out is how much to charge. Researching the market and accurately tallying costs has a calmiing effect.
Murray Newlands
Email Subject Lines Can Really Suck. Here's How to Make Yours Better.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Carol Roth
4 Examples of Bad Email Manners
Email Marketing

4 Examples of Bad Email Manners

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
9 Marketing Mistakes That Cost Your Business Money
Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
Marketing mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.