Marketing mistakes

News and Articles About Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money
Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
Marketing mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Marketing mistakes

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
Geoffrey Smith
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Marketing mistakes

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
Jason Fell
9 Mistakes Businesses Make on Social Media (Infographic)
Marketing mistakes

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
Kevin Allen
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Business Circle

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Vikas Lalwani
The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Alex Banayan
How to Avoid 7 of the Most Humiliating Proofreading Mishaps
Writing

How to Avoid 7 of the Most Humiliating Proofreading Mishaps

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Joan Stewart