Marketing Mistakes

News and Articles About Marketing Mistakes

The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make
Data-Driven Marketing

The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make

One thing to learn is that you can't market to everyone all at once, just because 'everyone' is the largest possible audience.
Jayson DeMers
7 Marketing Mistakes That Could Sink Your Business
Data-Driven Marketing

7 Marketing Mistakes That Could Sink Your Business

Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
John Lincoln
3 Marketing Mistakes Business Makes That Hurt the Brand
Data-Driven Marketing

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
6 Actions to Prevent Your Company Becoming the Next Volkswagen
Learning From Mistakes

6 Actions to Prevent Your Company Becoming the Next Volkswagen

Ever hear about the mistake the city of Delhi made while trying to cure its cobra infestation?
Neel Doshi and Lindsay McGregor
Marketers: Your Sales Team Needs Leads, Not Inquiries
Sales Strategies

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?
Michael Brenner
The Framework That Transformed the U.S. Wine Industry
Data-Driven Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
W. Chan Kim and Renée Mauborgne
Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints
Data-Driven Marketing

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints

The shirt featured an image meant to evoke associations with a famous Iwo Jima photograph.
Carly Okyle
10 Tips for Battling the Startup Blues
Motivation

10 Tips for Battling the Startup Blues

'Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.' These words by Gandhi couldn't be truer for entrepreneurs.
Monica Zent
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Data-Driven Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
How to Set Prices When You're New in Business
Pricing

How to Set Prices When You're New in Business

Among the most nerve-wrackng decisions when starting out is how much to charge. Researching the market and accurately tallying costs has a calmiing effect.
Murray Newlands
Email Subject Lines Can Really Suck. Here's How to Make Yours Better.
Data-Driven Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Carol Roth
4 Examples of Bad Email Manners
Data-Driven Marketing

4 Examples of Bad Email Manners

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
9 Marketing Mistakes That Cost Your Business Money
Data-Driven Marketing

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.