Marketing mistakes
BY Jim Joseph
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation. 3 Marketing Lessons from the Rise and Fall of Ron Johnson
BY Jim Joseph
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.Play Video Where to Spend Your Marketing Dollars (Video)
BY Colleen DeBaise
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing. 27 Expendable Phrases to Cut from Your Marketing Copy
BY Laura Blackwell
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content. The 10 Most Useless Buzzwords
BY Michael Sebastian
You might want to drop these words and phrases from your business vocabulary -- starting right now. Waxing for Young Girls? Franchise's Promotion Draws Heat
BY Dinah Wisenberg Brin
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger. How to Stand Out by Keeping it Simple
BY Erika Napoletano
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition. Opening-Day Lessons from a Wendy's Restaurant
BY Carol Tice
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one. Five Tips for Better Text-Message Marketing
BY Susan Gunelius
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them. Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
BY Shira Lazar
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills. How Entrepreneurs Can Conquer Fear of Selling
BY Carol Tice
These tips can help get you back on the street and landing sales. Five Reasons Why Your Mission Statement Probably Stinks
BY Susan Gunelius
Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business. Five Signs You Need a Marketing Makeover
BY Susan Gunelius
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy. 