News and Articles About Marketing mistakes
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
The unreleased OS was mistakenly mentioned in an online post by Microsofts Chinese division.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Facebook does a bang-up job of getting marketers hooked on likes and shares, but is any of it really productive?
The social network says it will crack down on spammy pages that try to game engagement and shares.
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
This advice might sound blasphemous to some, but it could bring you more business.
The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
The old marketing methods no longer work. It's time to rethink your strategy.
Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Before you plan your next email campaign, don't fall for these common falsehoods.
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
A look at the most vexing social media no-nos and why you should just skip them.
Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Consider these practical points to help minimize the damage left to manage.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
For better or worse, controversy can draw attention to your brand.
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.