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What to Do When Customers Trash Your Brand Online
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
April 11, 2013
Where to Spend Your Marketing Dollars (Video)
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013
27 Expendable Phrases to Cut from Your Marketing Copy
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
February 6, 2013
The 10 Most Useless Buzzwords
You might want to drop these words and phrases from your business vocabulary -- starting right now.
December 20, 2012
Waxing for Young Girls? Franchise's Promotion Draws Heat
Dinah Wisenberg Brin
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
July 6, 2012
How to Stand Out by Keeping it Simple
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
June 27, 2012
Opening-Day Lessons from a Wendy's Restaurant
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
April 9, 2012
Five Tips for Better Text-Message Marketing
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
March 28, 2012
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011
How Entrepreneurs Can Conquer Fear of Selling
These tips can help get you back on the street and landing sales.
June 6, 2011
Five Reasons Why Your Mission Statement Probably Stinks
Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
April 29, 2011
Five Signs You Need a Marketing Makeover
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011
Marketing Stunts Gone Wrong
We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
December 4, 2008
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