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News and Articles About Marketing mistakes

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
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The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
How to Fix These 3 Bad Marketing Habits

How to Fix These 3 Bad Marketing Habits

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With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
April 8, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

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This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
What Would Jane Austen Do? A Guide to Social Media Etiquette

What Would Jane Austen Do? A Guide to Social Media Etiquette

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The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
February 23, 2014 in Social Media
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

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The old marketing methods no longer work. It's time to rethink your strategy.
February 10, 2014 in Online Marketing
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

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Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
January 28, 2014 in Branding
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

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Before you plan your next email campaign, don't fall for these common falsehoods.
December 11, 2013 in Online Marketing
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

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Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
November 19, 2013 in Social Media
7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know

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"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
November 7, 2013 in Marketing
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

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What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
November 2, 2013 in Social Media
3 Scary Email Marketing Mistakes to Avoid

3 Scary Email Marketing Mistakes to Avoid

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On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
October 23, 2013 in Online Marketing
Social Media Etiquette: 5 Questions to Ask Before Posting About the News

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

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When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
October 18, 2013 in Social Media
3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid

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A look at the most vexing social media no-nos and why you should just skip them.
September 25, 2013 in Social Media
5 Ways Social Media Can Destroy Your Business

5 Ways Social Media Can Destroy Your Business

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Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
August 27, 2013 in Social Media
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

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Consider these practical points to help minimize the damage left to manage.
August 22, 2013 in Social Media
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

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In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
July 25, 2013 in Social Media
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

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For better or worse, controversy can draw attention to your brand.
July 17, 2013 in Branding
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

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The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
June 24, 2013 in Branding
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

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If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013 in Online Marketing
3 Marketing Lessons from the Rise and Fall of Ron Johnson

3 Marketing Lessons from the Rise and Fall of Ron Johnson

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J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
April 11, 2013 in Leadership
Video: Where to Spend Your Marketing DollarsPlay Video

Where to Spend Your Marketing Dollars (Video)

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Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013 in Marketing Basics
27 Expendable Phrases to Cut from Your Marketing Copy

27 Expendable Phrases to Cut from Your Marketing Copy

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Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
February 6, 2013 in Marketing Basics
The 10 Most Useless Buzzwords

The 10 Most Useless Buzzwords

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You might want to drop these words and phrases from your business vocabulary -- starting right now.
December 20, 2012 in Marketing Basics
Waxing for Young Girls? Franchise's Promotion Draws Heat

Waxing for Young Girls? Franchise's Promotion Draws Heat

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Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
July 6, 2012 in Franchises
How to Stand Out by Keeping it Simple

How to Stand Out by Keeping it Simple

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Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
June 27, 2012 in Marketing Ideas

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