News and Articles About Marketing mistakes
BY Steve Tobak"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
BY Kevin AllenWhat might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
BY Kevin AllenConsider these practical points to help minimize the damage left to manage.
BY Jason FellIn marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
BY Jason FellFor better or worse, controversy can draw attention to your brand.
BY Jim JosephThe celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
BY Jim JosephIf you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
BY Jim JosephJ.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.