W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne

Faculty, INSEAD Blue Ocean Strategy Institute
W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He is also the Boston Consulting Group's Bruce D. Henderson Chair professor of strategy and international management at INSEAD, based in France. Renee Mauborgne is the INSEAD distinguished fellow and a professor of strategy at INSEAD. She is also codirector of the INSEAD Blue Ocean Strategy Institute.
The Framework That Transformed the U.S. Wine Industry
Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
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