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W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne

Guest Writer / Faculty, INSEAD Blue Ocean Strategy Institute

W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup,Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).


The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.