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Faculty, INSEAD Blue Ocean Strategy Institute
W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).
Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.