My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne

Guest Writer / Faculty, INSEAD Blue Ocean Strategy Institute

W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup,Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).

Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.