W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne

Faculty, INSEAD Blue Ocean Strategy Institute

W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).


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