Marketing Mistakes | Page 2

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.

A senior vice president said the company should hire investigators to expose details of critics' private lives.

Remember: Brands are not people.

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.

The unreleased OS was mistakenly mentioned in an online post by Microsoft's Chinese division.

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.

Facebook does a bang-up job of getting marketers hooked on 'likes' and shares, but is any of it really productive?

The social network says it will crack down on spammy pages that try to game engagement and shares.

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.

This advice might sound blasphemous to some, but it could bring you more business.

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.

The old marketing methods no longer work. It's time to rethink your strategy.