9 Mistakes Businesses Make on Social Media (Infographic) Going into social media with a 'how hard can this be?' attitude is a recipe for failure.

By Kevin Allen

This story originally appeared on PR Daily

Over the past few years, I've created social media content and strategies for some of the world's largest and most influential companies. I've also helped some friends tackle social media for their small businesses. I have come to the following conclusion: Social media can be really difficult.

Common assumptions often go like this: "It's only 140 characters. How hard can it be?" Take into account things like brand voice, posting times, imagery, campaign goals, broader marketing goals, etc. and on could say a tweet is never just a tweet.

With so much to consider, it's easy to make mistakes, but luckily there's an infographic by entrepreneur Jason Squires to highlight nine of the most common mistakes businesses tend to make in social media.

Click to Enlarge+
9 Mistakes Businesses Make on Social Media (Infographic)

Kevin Allen is a contributor to PR Daily.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Science & Technology

How AI Can Free Up Your Time For Less Busywork and More Innovation

If there's one trait every founder needs, it's a willingness to experiment. Today, experimentation is easier and more accessible than ever thanks to AI.

Science & Technology

How I Went From Side Hustle to 7 Figures Using These 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

Making a Change

Learn Up to 56 Languages for Just $35

Get lifetime access to the platform that turns language learning into a game.

Health & Wellness

How Mastering Your Nervous System Boosts Leadership Presence and Performance

Discover a modern leadership system designed to boost your effectiveness, reduce stress and bring more clarity and joy to how you lead.