Danny Wong is an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning luxury menswear company, and leads marketing for Receiptful, a platform to supercharge all customer interactions for eCommerce stores, and Tenfold, a seamless click-to-dial solution for high-performance sales teams.
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Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them
Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.
Content Marketing
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
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5 Ways Inbound Sales Teams Can Innovate the Customer Experience
In a world where 70 percent of B2B buying choices are based on how customers rate their treatment, it's crucial that inbound sales teams take ownership of the customer experience early on.
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Why, in 2017, 'Coffee Is for Closers' Has a Completely New Spin
Closing the deal these days isn't enough. You may need to assign your B2B sales team some dedicated "customer success" representatives.
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How to Reconfigure Your Sales Operations for Account-Based Selling
The very structure of your goals may need to change, as may your sales employees' incentive plan.
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7 Elements That Will Take Your B2B Sales Product Demos From Lifeless To Inspiring
Product demos don't have to be rote exercises. Instead you can weave in storytelling and videos that address your buyers' pain points.
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Why It's Crucial to Categorize Leads for Your Inbound And Outbound Sales Reps
One study indicated that 64 percent of field reps' time is spent outside of their core function. That's not smart.
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5 Innovative Ways to Automate Your Sales Processes This Year
The chatbots are coming, the chatbots are coming! So is software that can monitor social media for mentions of your company -- and so much more.
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5 Strategies for Building a Sales Operation From the Ground up
You may be expected to create an organizational architecture and to train your sales reps. Here's how to meet that challenge.
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Balance Your Sales Quotas With Serving Your Customers: 6 Ways How.
Ah, the many obligations vying for your time! Correlated data trends, custom content and getting help with on-boarding are solutions.
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5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey
Ask yourself, "What is the one task I can perform at each stage of your customers' journey that will make them more likely to buy from me?"
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What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies
The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.
B2B Sales
Here's How to Optimize Your B2B Sales Strategy for Selling to the Hospitality Industry
Who could foresee that a hotel brand would end up selling Simmons mattresses for home use? What's your great sales idea?
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6 Tips For Leaders to Set Smart Sales Goals
Made up your 2017 goals yet? Devote some time to thinking about them in earnest and how to use them to improve performance.
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The Hidden Advantages Data-Driven Sales Teams Have
After crunching your own numbers, you're guaranteed to uncover new and unique ways to grow your business.
