Entrepreneur, marketer and writer.
Danny Wong is an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning luxury menswear company, and leads marketing for Receiptful, a platform to supercharge all customer interactions for eCommerce stores, and Tenfold, a seamless click-to-dial solution for high-performance sales teams.
Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them
Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
5 Ways Inbound Sales Teams Can Innovate the Customer Experience
In a world where 70 percent of B2B buying choices are based on how customers rate their treatment, it's crucial that inbound sales teams take ownership of the customer experience early on.
Why, in 2017, 'Coffee Is for Closers' Has a Completely New Spin
Closing the deal these days isn't enough. You may need to assign your B2B sales team some dedicated "customer success" representatives.
How to Reconfigure Your Sales Operations for Account-Based Selling
The very structure of your goals may need to change, as may your sales employees' incentive plan.
7 Elements That Will Take Your B2B Sales Product Demos From Lifeless To Inspiring
Product demos don't have to be rote exercises. Instead you can weave in storytelling and videos that address your buyers' pain points.
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