Marketing Mistakes | Page 3

Consider these practical points to help minimize the damage left to manage.

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.

For better or worse, controversy can draw attention to your brand.

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.

J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.

You might want to drop these words and phrases from your business vocabulary -- starting right now.

Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.

These tips can help get you back on the street and landing sales.

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.