You can be on Entrepreneur’s cover!

7 Myths of Email Marketing (Infographic) Before you plan your next email campaign, don't fall for these common falsehoods.

By Kristin Piombino

entrepreneur daily

This story originally appeared on PR Daily

Have you heard that the words you use in an email's subject line can doom your note to the spam folder?

Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.

These are myths, and there are a lot of them swimming around out there about email marketing.

Before you plan your next email campaign, take a look at this infographic from Alchemy Worx. It busts seven of the most common falsehoods, including:

Consumers are drowning in emails from trusted brands.

Sixty percent of consumers receive fewer than six brand emails per day.

Consumers like to click the spam button.

Less than one subscriber per 2,000 will mark an email as spam.

If brands send more emails, consumers simply ignore more.

If you send four emails in a month instead of one, the number of consumers who will open at least one email doubles.

The subject line can send the email to the spam folder.

Keywords have little to no effect on whether an email ends up in the spam folder.

Click to Enlarge+

7 Myths of Email Marketing (Infographic)

Kristin Piombino is associate editor of Ragan.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

This small investment is well worth the time it will save your team in organizing and monitoring project work.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.