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Michael Brenner

Michael Brenner

Guest Writer / Head of Strategy for NewsCred

Michael Brenner is the head of strategy for NewsCred, a content marketing startup based in New York City. Previously he was the vice president of marketing at SAP.

Content Marketing

Destination Is the Difference Between Content and Content Marketing

In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Content Marketing

How to See a Higher Return on Investment Using Content Marketing

Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Thought Leadership

4 Questions to Ask When Thinking of Thought Leadership

Here are four points to dwell upon when considering using this new collaborative concept.
Millennials

Millennials Don't Want Ads. They Want Stories.

Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Sales Strategies

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Inspiring Your Team

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Social Media

Get to Know Your Customer and Make Social Shares Matter

Shares can be a crystal ball, showing you want your customers want before they know themselves.
Content Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.