About Michael Brenner
Michael Brenner is the head of strategy for NewsCred, a content marketing startup based in New York City. Previously he was the vice president of marketing at SAP.
More From Michael Brenner
Content Marketing
Destination Is the Difference Between Content and Content Marketing
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Content Marketing
How to See a Higher Return on Investment Using Content Marketing
Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Storytelling
How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Thought Leadership
4 Questions to Ask When Thinking of Thought Leadership
Here are four points to dwell upon when considering using this new collaborative concept.
Small Business Heroes
Millennials Don't Want Ads. They Want Stories.
Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Small Business Heroes
Marketers: Your Sales Team Needs Leads, Not Inquiries
Do you know exactly what the difference is, and why that matters?
Marketing
Marketing Has a Marketing Problem
Five things marketers and execs need to know to win the battle for customer attention.
Content Marketing
The Battle for Customer Attention Starts With a Company's Culture
A culture of content -- not a culture of selling -- is the focus that will win you success.
Social Media
Get to Know Your Customer and Make Social Shares Matter
Shares can be a crystal ball, showing you want your customers want before they know themselves.
Content Marketing
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.