Head of Strategy for NewsCred
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Here are four points to dwell upon when considering using this new collaborative concept.