Head of Strategy for NewsCred
Michael Brenner is the head of strategy for NewsCred
, a content marketing startup based in New York City. Previously he was the vice president of marketing at SAP.
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Here are four points to dwell upon when considering using this new collaborative concept.
Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Do you know exactly what the difference is, and why that matters?
Five things marketers and execs need to know to win the battle for customer attention.
A culture of content -- not a culture of selling -- is the focus that will win you success.
Shares can be a crystal ball, showing you want your customers want before they know themselves.
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.