Michael Brenner

Head of Strategy for NewsCred

Michael Brenner is the head of strategy for NewsCred, a content marketing startup based in New York City. Previously he was the vice president of marketing at SAP.

Latest

Marketing

Destination Is the Difference Between Content and Content Marketing

In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.

Marketing

How to See a Higher Return on Investment Using Content Marketing

Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.

Marketing

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.

Thought Leaders

4 Questions to Ask When Thinking of Thought Leadership

Here are four points to dwell upon when considering using this new collaborative concept.

Marketing

Millennials Don't Want Ads. They Want Stories.

Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.

Business Process

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?

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