Brian Sutter

Brian Sutter

Director of Marketing, Wasp Barcode
Brian Sutter is the director of marketing at Wasp Barcode, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media.
6 Steps to Content That Is Easily Shared
Marketing Bootcamp

6 Steps to Content That Is Easily Shared

Make it easy for people to share your content.
Do Small-Business Owners Even Need a Personal Brand?
Marketing Bootcamp

Do Small-Business Owners Even Need a Personal Brand?

The truth is you have a reputation and that needs to be good if your business is going to prosper.
Who Should be on Your SEO and Content Marketing Team?
Marketing Bootcamp

Who Should be on Your SEO and Content Marketing Team?

Your business doesn't need a big team for SEO and content marketing, but you do need skilled employees.
Half of Small-Business Owners Think Government Should Help More
The Government

Half of Small-Business Owners Think Government Should Help More

An annual survey of sentiment among the owner of small businesses finds only one in four thinks the government is doing enough for business.
8 Common Ways Small Businesses Waste Money Marketing
Marketing Bootcamp

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
5 Common Inventory Mistakes and How to Avoid Them
Managing Inventory

5 Common Inventory Mistakes and How to Avoid Them

Save time and money by avoiding common inventory mistakes, like untrained employees and a lack of performance tracking.
5 Ways to Maximize Word-of-Mouth Marketing
Marketing Bootcamp

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
6 Ways to Avoid the Dreaded Bad Hire
Hiring

6 Ways to Avoid the Dreaded Bad Hire

Don't let recruiting mistakes cost your bottom line.
How Online Customer Reviews Help SEO and Drive Sales Growth
Marketing Bootcamp

How Online Customer Reviews Help SEO and Drive Sales Growth

But, beware: Bad reviews hurt you more than you think.
3 Ways to Find the Right Investor for Your Business
Investments

3 Ways to Find the Right Investor for Your Business

Seed funding, angel investors or venture capital? Which one is right for you?
3 Tools You Need to Spur Explosive Growth
CRM

3 Tools You Need to Spur Explosive Growth

It's high time you got acquainted with the terms CRM and BI.