Shaun Buck

Shaun Buck

Entrepreneur, Speaker, Author, & CEO of The Newsletter Pro
Shaun Buck is the CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe. He is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention (Entrepreneur Press, March 2016).
Are You Leaving Money on the Table?
Marketing Bootcamp

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Retention Tactics That Fuel Sales Growth
Business Optimization

Retention Tactics That Fuel Sales Growth

Starting with a plan to minimize customer attrition allows the rest of your marketing to grow the business.
Are Your Marketing Efforts Failing? It Might Be Time to Shift Your Perspective.
Marketing Bootcamp

Are Your Marketing Efforts Failing? It Might Be Time to Shift Your Perspective.

Unrealistic expectations from marketing campaigns may be a key factor holding back the growth of your business.
4 Steps to Maximizing Customer Referrals
Marketing Bootcamp

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Direct Mail Breaks Outdated Marketing Assumptions
Marketing Bootcamp

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.
What Are You Willing to Give Up to Start Your Business?
Make More Happen

What Are You Willing to Give Up to Start Your Business?

The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.
Build a Customer Communication Channel That's Sure and Steady
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Leveraging Your Small Sales Campaign for Long-Term Success
Marketing Bootcamp

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Sales Success Secrets for Your Next Tradeshow
Marketing Bootcamp

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Employee Reviews Should Include the CEO
Employee Feedback

Employee Reviews Should Include the CEO

All human beings have blind spots, including founders and owners. Commit to finding yours, you may be surprised by what you discover.
Lessons I've Learned About Getting Hiring Right the First Time
Hiring

Lessons I've Learned About Getting Hiring Right the First Time

Firing an employee is among the most unpleasant responsibilities of being boss, in part because their failure is also your failure.
The Right Way to Fire an Employee
Disciplining and Firing

The Right Way to Fire an Employee

Start with the bad news, tell them when the last check will be in their bank account and get them out the door.
2 Secrets to Maximum Referrals
Customer Experience

2 Secrets to Maximum Referrals

There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.
How I Lost a Million Dollars Without Knowing It Was Happening
Marketing Bootcamp

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
The No B.S. Guide to Retaining Customers and Getting More Referrals
Customer Experience

The No B.S. Guide to Retaining Customers and Getting More Referrals

Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.