Entrepreneur, Speaker, Author, & CEO of The Newsletter Pro
Shaun Buck is the CEO of Boise, Idaho-based
The Newsletter Pro
, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe. He is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention
(Entrepreneur Press, March 2016).
Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Starting with a plan to minimize customer attrition allows the rest of your marketing to grow the business.
Unrealistic expectations from marketing campaigns may be a key factor holding back the growth of your business.
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Make More Happen
The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
All human beings have blind spots, including founders and owners. Commit to finding yours, you may be surprised by what you discover.
Firing an employee is among the most unpleasant responsibilities of being boss, in part because their failure is also your failure.
Disciplining and Firing
Start with the bad news, tell them when the last check will be in their bank account and get them out the door.
There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.
When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.