Adam Bornstein

Adam Bornstein

Guest Writer
Founder of Pen Name Consulting
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

More From Adam Bornstein

Growth Strategies

With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing

They can help you learn valuable insights from existing customers -- and increase sales.
Contracts

Why You Need to Use NDAs to Protect Your Business

Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.
SEO

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Business Model

Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.
Public Relations

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.
Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Project Grow

Figuring Out What Can Sink Your Business -- and How You Can Save It

Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.
Books

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?
Funding

Is Your Company a Candidate for Outside Investment?

Taking on investors is one way to grow your business -- but before you seek funding, make sure it's the right path for you.
Consulting

How to Find the Right Consulting Firm to Grow Your Business

Expert opinions and guidance can help your business soar -- but before you invest, be sure you know what you're looking for.
Co-founders

Through Thick and Thin: How to Find a Co-Founder Who Will Last

You need to create criteria, be patient, thorough and know your weaknesses.
Pivot

Want to Change Your Business Model? Answer These 3 Questions.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.
Workplace Diversity

Is Your Team Not Diverse Enough? This Could Be Why.

Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team
Growth

Before You Decide to Expand, Answer These 3 Questions

Bigger is not always better.
Hiring

Here's How to Interview Employees, and Find the Perfect Fit

Stop focusing on a potential employee's resume and achievements.
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