Adam Bornstein
Guest Writer
/ Founder of Pen Name Consulting
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
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More From Adam Bornstein
Business Model
Can the 'Freemium' Model Work For You? Here's How to Know.
Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.
Marketing
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars
Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Project Grow
Figuring Out What Can Sink Your Business -- and How You Can Save It
Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.
Books
Should Entrepreneurs Write a Book to Become More Influential?
Founders often think they need to write a book to propel their personal brand -- but does it really make sense?
Funding
Is Your Company a Candidate for Outside Investment?
Taking on investors is one way to grow your business -- but before you seek funding, make sure it's the right path for you.
Ask Entrepreneur
How to Find the Right Consulting Firm to Grow Your Business
Expert opinions and guidance can help your business soar -- but before you invest, be sure you know what you're looking for.
Co-founders
Through Thick and Thin: How to Find a Co-Founder Who Will Last
You need to create criteria, be patient, thorough and know your weaknesses.
Pivot
Want to Change Your Business Model? Answer These 3 Questions.
Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.
Workplace Diversity
Is Your Team Not Diverse Enough? This Could Be Why.
Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team
Hiring
Here's How to Interview Employees, and Find the Perfect Fit
Stop focusing on a potential employee's resume and achievements.
Ask Entrepreneur
Ask This Question Before You Consider a Second Location
We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.
