Adam Bornstein

Guest Writer

Founder of Pen Name Consulting

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Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

More From Adam Bornstein

SEO

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

4 min read

Business Model

Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

4 min read

Public Relations

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.

4 min read

Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.

4 min read

Project Grow

Figuring Out What Can Sink Your Business -- and How You Can Save It

Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.

4 min read

Books

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?

4 min read

Funding

Is Your Company a Candidate for Outside Investment?

Taking on investors is one way to grow your business -- but before you seek funding, make sure it's the right path for you.

4 min read

Consulting

How to Find the Right Consulting Firm to Grow Your Business

Expert opinions and guidance can help your business soar -- but before you invest, be sure you know what you're looking for.

4 min read

Co-founders

Through Thick and Thin: How to Find a Co-Founder Who Will Last

You need to create criteria, be patient, thorough and know your weaknesses.

4 min read

Pivot

Want to Change Your Business Model? Answer These 3 Questions.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.

4 min read

Workplace Diversity

Is Your Team Not Diverse Enough? This Could Be Why.

Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team

3 min read