About Adam Bornstein
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
More From Adam Bornstein
Prepare to Succeed
How Leaders Can Inspire Their Teams to Think Bigger
Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.
How to Help Your Staff Feel Optimistic About 2021
To keep your staff motivated as we move through an uncertain year, don't overpromise, and don't hide from the truth.
Prepare to Succeed
This Is the Key to Running a Thriving Business in 2021
We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.
Prepare to Succeed
Why Any Business Should Keep Growing Digitally, Even After the Pandemic
COVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.
Are You Productive, or Just Busy?
Not everything your team does will push your business forward. Here's how to refocus that time and energy - and get on a path toward long-term success.
How to Find New Customers for an Old Product
Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
4 Steps to Growing Your Business Now
Did your growth stall in 2019? Here's how you can engineer a bigger, better year for your business.
How Do You Build a Customer Base? Follow These Steps.
It starts by asking questions. And ends by asking more questions.
Is Your Business Idea Good? Here's How to Find Out
Should you continue to invest in your product or service, or move on to the next?
What Work Should You Outsource?
Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.
How Much Should You Spend on Social Media Marketing?
It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.
How to Make Smart Hires on a Tight Budget
Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Small Team? No Problem. Here's How to Multitask With Efficiency.
Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.
How To Launch a Business While Minimizing Risk
There are no guarantees in business, but take these steps to set yourself up for success.
The Difference Between Being a Boss and Being a Friend
Find the line that works for your company -- and don't cross it.