Adam Bornstein

Adam Bornstein

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
Is Your Team Not Diverse Enough? This Could Be Why.
Inspiring Your Team

Is Your Team Not Diverse Enough? This Could Be Why.

Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team
Before You Decide to Expand, Answer These 3 Questions
Growth

Before You Decide to Expand, Answer These 3 Questions

Bigger is not always better.
Here's How to Interview Employees, and Find the Perfect Fit
Inspiring Your Team

Here's How to Interview Employees, and Find the Perfect Fit

Stop focusing on a potential employee's resume and achievements.
Ask This Question Before You Consider a Second Location
What's Your Problem?

Ask This Question Before You Consider a Second Location

We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.
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