Adam Bornstein

Founder of Pen Name Consulting

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

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Prepare to Succeed

How Do You Spot the Difference Between a Trend and a Movement?

Chasing business trends may not always pan out, so make sure you're betting on the big picture.

Prepare to Succeed

Want to Scale Your Business? Stop Worrying About Your Competition and Focus on These 3 Things Instead.

Think about the three P's: positioning, pricing and people.

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Want to Increase Sales? Don't Buy Ads.

You can buy marketing, sales or attention, but product-market fit should always take center stage.

Prepare to Succeed

4 Questions Brands Should Ask Themselves Before Making Content, Starting With, 'What Problem Am I Trying to Solve?'

Should you even make content at all?

Prepare to Succeed

You Own a Business, But Got a Golden Offer to Work for Someone Else. What Do You Do?

Here are three different routes to consider, each with their own risks and rewards.

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How Leaders Can Inspire Their Teams to Think Bigger

Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.

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How to Help Your Staff Feel Optimistic About 2021

To keep your staff motivated as we move through an uncertain year, don't overpromise, and don't hide from the truth.

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This Is the Key to Running a Thriving Business in 2021

We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.

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Why Any Business Should Keep Growing Digitally, Even After the Pandemic

COVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.

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Are You Productive, or Just Busy?

Not everything your team does will push your business forward. Here's how to refocus that time and energy - and get on a path toward long-term success.