Adam Bornstein

Adam Bornstein

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
Here's How to Interview Employees, and Find the Perfect Fit
Inspiring Your Team

Here's How to Interview Employees, and Find the Perfect Fit

Stop focusing on a potential employee's resume and achievements.
Ask This Question Before You Consider a Second Location
What's Your Problem?

Ask This Question Before You Consider a Second Location

We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.
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