About Adam Bornstein
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
More From Adam Bornstein
Are You Productive, or Just Busy?
Not everything your team does will push your business forward. Here's how to refocus that time and energy - and get on a path toward long-term success.
How to Find New Customers for an Old Product
Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
4 Steps to Growing Your Business Now
Did your growth stall in 2019? Here's how you can engineer a bigger, better year for your business.
How Do You Build a Customer Base? Follow These Steps.
It starts by asking questions. And ends by asking more questions.
Is Your Business Idea Good? Here's How to Find Out
Should you continue to invest in your product or service, or move on to the next?
What Work Should You Outsource?
Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.
How Much Should You Spend on Social Media Marketing?
It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.
How to Make Smart Hires on a Tight Budget
Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Small Team? No Problem. Here's How to Multitask With Efficiency.
Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.
How To Launch a Business While Minimizing Risk
There are no guarantees in business, but take these steps to set yourself up for success.
The Difference Between Being a Boss and Being a Friend
Find the line that works for your company -- and don't cross it.
When Is It Time to Fire an Employee?
Use these three tests to decide if it's time to terminate a staffer.
With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing
They can help you learn valuable insights from existing customers -- and increase sales.
Why You Need to Use NDAs to Protect Your Business
Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.
The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy
To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.