Adam Bornstein
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
Inspiring Your Team
Is Your Team Not Diverse Enough? This Could Be Why.
Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team
Inspiring Your Team
Here's How to Interview Employees, and Find the Perfect Fit
Stop focusing on a potential employee's resume and achievements.
What's Your Problem?
Ask This Question Before You Consider a Second Location
We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.
