Adam Bornstein

Founder of Pen Name Consulting

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

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Do You Judge People With Personal Brands? Here's Another Way to Think About It.

Maybe you see personal brands as indulgent and self-centered, or a waste of time better spent on other tasks. But consider this.


Here's Why You Should Buy More Ads When the Economy Tanks

Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.


Esta es la razón por la que deberías de robarte el estilo de liderazgo de alguien más

Para convertirte en el mejor líder posible, debes de comenzar por ser una versión de los líderes que más admiras.

Growing a Business

Here's Why You Should Steal Someone Else's Leadership Style

To become the best leader you can be, you must start by being a version of the leaders you most admire.


¿Cómo le haces para seguir aprendiendo cuando eres el jefe?

Resulta útil crear una "junta" oficial de asesores con los que puedas consultar y sentirte menos solo.

Growing a Business

How Do You Keep Learning When You're the Boss?

It's be helpful to create an unofficial "board" of advisors who you can consult with, and feel less alone.

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