Adam Bornstein

Adam Bornstein

Guest Writer
Founder of Pen Name Consulting

About Adam Bornstein

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

More From Adam Bornstein

Team-Building

What Work Should You Outsource?

Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.
Social Media

How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.
Hiring Employees

How to Make Smart Hires on a Tight Budget

Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Management

Small Team? No Problem. Here's How to Multitask With Efficiency.

Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.
Success Strategies

How To Launch a Business While Minimizing Risk

There are no guarantees in business, but take these steps to set yourself up for success.
What's Your Problem?

The Difference Between Being a Boss and Being a Friend

Find the line that works for your company -- and don't cross it.
Employees

When Is It Time to Fire an Employee?

Use these three tests to decide if it's time to terminate a staffer.
Growth Strategies

With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing

They can help you learn valuable insights from existing customers -- and increase sales.
Contracts

Why You Need to Use NDAs to Protect Your Business

Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.
SEO

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Business Model

Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.
Public Relations

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.
Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Project Grow

Figuring Out What Can Sink Your Business -- and How You Can Save It

Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.
Books

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?