Founder of Pen Name Consulting
Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.
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Resumes & Interviewing
Here's How to Interview Employees, and Find the Perfect Fit
Stop focusing on a potential employee's resume and achievements.
Growing a Business
Ask This Question Before You Consider a Second Location
We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.