Adam Bornstein: Page 4
Founder of Pen Name Consulting
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When Is It Time to Fire an Employee?
Use these three tests to decide if it's time to terminate a staffer.
With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing
They can help you learn valuable insights from existing customers -- and increase sales.
Why You Need to Use NDAs to Protect Your Business
Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.
The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy
To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Can the 'Freemium' Model Work For You? Here's How to Know.
Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.
Is Hiring a PR Firm Worth It?
If your startup has little cash to spare, maybe not.
