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Is Hiring a PR Firm Worth It? If your startup has little cash to spare, maybe not.

By Adam Bornstein

This story appears in the May 2018 issue of Entrepreneur. Subscribe »

Federico Gastaldi

Generating buzz on your business is almost always a good thing -- but when it comes at a high cost, what's the return on investment?

Related: Public Relations Hacks You Can Use for Your Business

Q: I'm trying to decide whether we should take the plunge and invest in a PR agency to help our business grow. What's your experience? -- Vince, Toronto

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