Adam Bornstein

Adam Bornstein - Page 2

Founder of Pen Name Consulting

Latest

What Work Should You Outsource?

Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.

How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

How to Make Smart Hires on a Tight Budget

Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.

Small Team? No Problem. Here's How to Multitask With Efficiency.

Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.

How To Launch a Business While Minimizing Risk

There are no guarantees in business, but take these steps to set yourself up for success.

The Difference Between Being a Boss and Being a Friend

Find the line that works for your company -- and don't cross it.

When Is It Time to Fire an Employee?

Use these three tests to decide if it's time to terminate a staffer.

With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing

They can help you learn valuable insights from existing customers -- and increase sales.

Why You Need to Use NDAs to Protect Your Business

Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.

Figuring Out What Can Sink Your Business -- and How You Can Save It

Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?