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Adam Bornstein - Page 2
Founder of Pen Name Consulting
It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.
Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.
Find the line that works for your company -- and don't cross it.
They can help you learn valuable insights from existing customers -- and increase sales.
To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.
Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.
Founders often think they need to write a book to propel their personal brand -- but does it really make sense?