Here's Why You Should Buy More Ads When the Economy Tanks

Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.

By Adam Bornstein • Mar 17, 2023

This story appears in the March 2023 issue of Entrepreneur. Subscribe »

Q: In this unsteady economy, I have to pull back on my marketing dollars. How can I not lose momentum? – Leon, Atlanta

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