Issamar Ginzberg

Issamar Ginzberg

Guest Writer / Award Winning Entrepreneur, Columnist, Lecturer, Venture Capitalist, and Consultant

Lecturing on three continents and with hundreds of thousands of Entrepreneurs reading his advice each month, Rabbi Issamar Ginzberg certainly is the "purple cow" in the world of marketing strategy and business development. An expert on marketing psychology both offline and online, Rabbi Issamar uses his unique style and background to connect the dots and formulate strategy for Entrepreneurs, Execuitives, and Non Profit Organizations. He has lectured and consulted for companies like Google, National Geographic, the Jewish National Fund, and major organizations in the USA, Israel, Europe, and Austrailia.

Public Speaking

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Hiring Employees

The Entrepreneur's Curse: Watching The Watchman!

Your company wouldn't exist without you, but once you begin hiring you've got to get out of the way and let your employees do their jobs.
Marketing

You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen

The two important steps between where your client stands now -- and getting that deal closed, pronto!
Networking

Using Hannukah to Send the Right Message at Crucially the Right Time

How two entrepreneurs took what they knew about Internet celebrity Gary Vaynerchuk to reach him with the proper holiday hook.
Advertising

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Business Moving Forward

Wazify Your Business To Get Around Bottlenecks

Understanding the core of Waze's popularity can help almost any business.
Finding Customers

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Fraud

Paging Cindy, If She Exists. (And Why It's Important If She Doesn't.)

The Internet has flattened the world, but also is fraught with danger. Luckily, the Web has tools to protect yourself and your business.
Networking

Stop Taking Part in the Most Absurd Business Ritual

Business-card swapping isn't about networking. It's about power. Here's how to assert yourself.
Clients

Why the Elevator Pitch Hurts Your Chances of Winning New Clients

That short description of what you do can put you at a competitive disadvantage. Here's a better approach.
Networking

The Simple Email Trick That Makes Following Up Effective

Instead of trying to get what you want from clients, try thinking first about their needs.
Competition

Using FOIA Requests for a Competitive Edge

The government has a wealth of information that could help your business. You just have to ask.
Hiring Employees

Finding Employees Eager to Both Work and Grow

How to ensure you are hiring employees with the ability to make you happy.
Testimonials

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
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