Entrepreneur, Columnist, Lecturer, Venture Capitalist and Consultant
Follow Issamar Ginzberg on Social
Disney's Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
Getting the Money Applause -- Even When You Have Laryngitis
A successful speaker should deliver content that will impress, amaze and excite an audience.
You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen
The two important steps between where your client stands now -- and getting that deal closed, pronto!
Using Hannukah to Send the Right Message at Crucially the Right Time
How two entrepreneurs took what they knew about Internet celebrity Gary Vaynerchuk to reach him with the proper holiday hook.
Here's The Reason Why Full-Page Ads Are a Waste of Money
When it comes to advertising, bigger is almost never better.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Paging Cindy, If She Exists. (And Why It's Important If She Doesn't.)
The Internet has flattened the world, but also is fraught with danger. Luckily, the Web has tools to protect yourself and your business.
Stop Taking Part in the Most Absurd Business Ritual
Business-card swapping isn't about networking. It's about power. Here's how to assert yourself.
Why the Elevator Pitch Hurts Your Chances of Winning New Clients
That short description of what you do can put you at a competitive disadvantage. Here's a better approach.
The Simple Email Trick That Makes Following Up Effective
Instead of trying to get what you want from clients, try thinking first about their needs.
More Authors You Might Like
UX Educator & Learning Experience Designer
Kim Walsh Phillips
Founder of Powerful Professionals
Owner of Dr. Rissy's Writing & Marketing
AVNET Professor of Supply Chain Management
VP of Content and Community
VP Star Funding, Inc.