Marketing Mistakes: Page 6
3 Scary Email Marketing Mistakes to Avoid
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
3 Annoying Social-Media Mistakes Businesses Need to Avoid
A look at the most vexing social media no-nos and why you should just skip them.
5 Ways Social Media Can Destroy Your Business
Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
8 Steps to Planning for a Social-Media Crisis (Infographic)
Consider these practical points to help minimize the damage left to manage.
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
For better or worse, controversy can draw attention to your brand.
Lessons from Paula Deen: How What You Say Can Damage Your Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
27 Expendable Phrases to Cut from Your Marketing Copy
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
The 10 Most Useless Buzzwords
You might want to drop these words and phrases from your business vocabulary -- starting right now.
Waxing for Young Girls? Franchise's Promotion Draws Heat
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
How to Stand Out by Keeping it Simple
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Opening-Day Lessons from a Wendy's Restaurant
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.