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Social Media Marketing
The 10 Biggest Social Media Myths for Small Businesses
Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Small Business PR
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
A senior vice president said the company should hire investigators to expose details of critics' private lives.
Social Media Marketing
How Being More Self-Aware Can Help Your Brand Succeed on Social Media
Remember: Brands are not people.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
9 Mistakes Businesses Make on Social Media (Infographic)
Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
How to Avoid 7 of the Most Humiliating Proofreading Mishaps
While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Microsoft Accidentally Teases Windows 9, Quickly Deletes Post
The unreleased OS was mistakenly mentioned in an online post by Microsoft's Chinese division.
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Confessions of a Facebook Marketing Addict
Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
The social network says it will crack down on spammy pages that try to game engagement and shares.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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