Mobile Marketing

News and Articles About Mobile Marketing

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.

4 Fundamental Strategies for Launching a Successful Ecommerce Startup

Success is never guaranteed but when we get the basics right, it is much more likely.

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can’t be denied. Marketers, take heed.

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.

Responsive Website or Mobile App: Do You Need Both?

Surely, both platforms offer benefits, but should one be prioritized over the other?

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.

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