News and Articles About Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
Your Content-Delivery Strategy Can't Start and End at Mobile
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Loni Stark
5 Development Mistakes That Can Destroy Your Mobile App
Apps

5 Development Mistakes That Can Destroy Your Mobile App

Use these helpful tips to navigate the treacherous waters of app development.
Himanshu Sareen
How to Get Users Hooked on Your Mobile App
Mobile Apps

How to Get Users Hooked on Your Mobile App

Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Sara Sisenwein
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Business Circle

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Brett Relander
It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
Google Analytics

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
Rocco Baldassarre
7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
When Marketing Personalization Fails
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Sonpreet Bhatia
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The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior
Millennials

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.
Luke Ahn
4 Fundamental Strategies for Launching a Successful Ecommerce Startup
Success Strategies

4 Fundamental Strategies for Launching a Successful Ecommerce Startup

Success is never guaranteed but when we get the basics right, it is much more likely.
John Rampton
Ignore Video and Miss Out on 69 Percent of Mobile Traffic
Video Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
Eric Siu