News and Articles About Mobile Marketing
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Social Media Marketing
Here is a list of simple, actionable tips that drive successful social-media ads.
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Pinterest is no longer just a shopping list. It's a shopping site. Move over, Amazon.
While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.
Whether you're a mobile startup or a well-established brand, accurately defining your goals is a significant step on your way to mobile success.
Email seems so old school, but when you get the essentials right it sizzles.
You probably didn't even notice.
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
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© 2015 Entrepreneur Media, Inc.