Mobile Marketing

News and Articles About Mobile Marketing

How to Make Your Infographic Stand Out on Mobile
Infographics

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
Why Customer Engagement Is the Future of Ecommerce
Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Brett Relander
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Marketing Strategies

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
Andy Lombard
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Brett Relander
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Brett Relander
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Kevin Allen
10 Tweaks That Instantly Increase Mobile Conversion Rates
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Rocco Baldassarre
3 Social-Marketing Predictions for 2015
Predictions 2015

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Bill Sussman
5 Marketing Trends That Didn't Go Well in 2014
Mobile Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
Ran Avrahamy
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
James Briggs
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
Retail Businesses

How Retailers Can Compete With Amazon This Holiday Season, and Beyond

While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
Jeff Fagel
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
The Content Marketer's Guide To Black Friday
Black Friday

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Jon Salm