Mobile Marketing

News and Articles About Mobile Marketing

An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Brian Honigman
In Today's World, Only the Constant Marketer Survives
Marketing

In Today's World, Only the Constant Marketer Survives

Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
Brad Rencher
3 Essential Tips for Marketing to Millennials
Millennials

3 Essential Tips for Marketing to Millennials

Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Sujan Patel
Mobile Marketing That Makes Sense
Mobile Marketing

Mobile Marketing That Makes Sense

Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers.
Patrick Schock
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
Improve Your Content Marketing to Increase Your Business's Reach
Content Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Mel Carson
5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Chris Byers
Do You Have What It Takes to Be an 'Appreneur?'
Apps

Do You Have What It Takes to Be an 'Appreneur?'

Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '
Gilad Bechar
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
3 Things to Make You Smarter About Your Mobile Strategy in 2015
Mobile Marketing

3 Things to Make You Smarter About Your Mobile Strategy in 2015

Mobile or apps? You've got some big decisions ahead.
James Briggs
How to Make the Most of the Week Left Until Google's Next Search Algorithm Update
Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Brett Relander
5 Mobile Trends That Are Changing the Way Business Is Done (Infographic)
Mobile

5 Mobile Trends That Are Changing the Way Business Is Done (Infographic)

A new infographic takes a look at the future of mobile marketing and technology.
Nina Zipkin
The 3 Steps to Marketing Success in 2015
Marketing

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing.
John Rampton