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News and Articles About Mobile marketing

The 4 Gutsy Trade Secrets to Increase App Downloads
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In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.
April 16, 2014 in Grow Your Business
10 Questions to Ask When Optimizing Your Website for Mobile Users

10 Questions to Ask When Optimizing Your Website for Mobile Users

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Expert tips on how to rock your business's web presence on smartphones and tablets.
March 4, 2014 in Technology
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

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Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
February 28, 2014 in Marketing
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

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The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
February 20, 2014 in Marketing
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 12, 2014 in Online Marketing
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

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A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

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A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
January 8, 2014 in Online Marketing
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

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Bite-size advice from snack-food company marketing veteran Bonin Bough.
December 2, 2013 in Online Marketing
Foursquare Opens Up Ad Platform to All Small Businesses

Foursquare Opens Up Ad Platform to All Small Businesses

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Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
October 14, 2013 in Social Media
The Key Ingredients to a Winning Mobile Content-Marketing Strategy

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

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What you should consider when developing marketing content for customers on tablets and smartphones.
October 2, 2013 in Online Marketing
How to Build a Stellar Mobile App On a Budget

How to Build a Stellar Mobile App On a Budget

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Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.
September 25, 2013 in Apps & Software
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

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First-timers in app development ask the same questions over and over. Here are the answers.
September 13, 2013 in Apps & Software
5 Ways Mobile Messaging Can Boost Retail Sales

5 Ways Mobile Messaging Can Boost Retail Sales

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From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
August 29, 2013 in Mobile
How Not to Get Sued When You Start Mobile Marketing

How Not to Get Sued When You Start Mobile Marketing

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Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.
July 11, 2013 in Legal Center
SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing

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The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
June 4, 2013 in Online Marketing
6 Tips for Taking Your Video Ad Content Mobile

6 Tips for Taking Your Video Ad Content Mobile

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As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
May 22, 2013 in Mobile
New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts

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Tool aims to help business owners estimate revenue driven over smartphones and tablets.
March 26, 2013 in Selling Online
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

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New version of the popular tool will give advertisers more options.
February 6, 2013 in Advertising
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

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Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013 in Marketing Basics
Google's Tips for Using Mobile to Market to Holiday Shoppers

Google's Tips for Using Mobile to Market to Holiday Shoppers

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How to engage mobile shoppers who are in a hurry and looking for deals.
November 8, 2012 in Mobile
How to Get Funding? Act Like You Don't Need It

How to Get Funding? Act Like You Don't Need It

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Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
November 5, 2012 in Venture Capital
Apple Has Quietly Started Tracking iPhone Users Again

Apple Has Quietly Started Tracking iPhone Users Again

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Opting out isn't as easy as you might think. Here's a look.
October 14, 2012 in Mobile
Google's 3 Essentials for Mobile-Friendly Websites

Google's 3 Essentials for Mobile-Friendly Websites

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A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
September 25, 2012 in Mobile
Making Mobile Marketing Work for Your Business

Making Mobile Marketing Work for Your Business

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Marketers offer insights on gauging the best ways to engage with your customers on the go.
June 21, 2012 in Marketing
5 Mobile Marketing Questions Every Business Owner Needs Answered

5 Mobile Marketing Questions Every Business Owner Needs Answered

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No-nonsense advice on how you can be more mobile friendly without all the guesswork.
June 5, 2012 in Mobile

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