Mobile Marketing

News and Articles About Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
It's Nice Somebody Installed Your App But Is Anybody Using It?
Mobile Apps

It's Nice Somebody Installed Your App But Is Anybody Using It?

Marketers need a plan for engaging customers who install apps and forget about them.
Brett Relander
What They Haven't Told You About Mobile-First Marketing
Mobile Marketing

What They Haven't Told You About Mobile-First Marketing

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Gilad Bechar
4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Mobile Marketing

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
Jana Barrett
An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Brian Honigman
In Today's World, Only the Constant Marketer Survives
Marketing

In Today's World, Only the Constant Marketer Survives

Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
Brad Rencher
3 Essential Tips for Marketing to Millennials
Millennials

3 Essential Tips for Marketing to Millennials

Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Sujan Patel
Mobile Marketing That Makes Sense
Mobile Marketing

Mobile Marketing That Makes Sense

Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers.
Patrick Schock
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
Improve Your Content Marketing to Increase Your Business's Reach
Content Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Mel Carson
5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Chris Byers
Do You Have What It Takes to Be an 'Appreneur?'
Apps

Do You Have What It Takes to Be an 'Appreneur?'

Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '
Gilad Bechar