Mobile Marketing

News and Articles About Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
5 Strategies to Get Your Users to Market Your Mobile App for You

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
12 Simple Strategies for Building Your Mobile-Marketing List

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
The 7 Deadly Digital Sins

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Sales on Mobile Are Booming, So It's Time to Think Small Screen First

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
Responsive Website or Mobile App: Do You Need Both?

Responsive Website or Mobile App: Do You Need Both?

Surely, both platforms offer benefits, but should one be prioritized over the other?
The 5 Things You Must Know to Leverage the Future of Digital Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
7 Strategies to Boost Mobile Conversion Rates

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
3 Push Notification Strategies to Increase App Engagement

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program

T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program

'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'
Grow Your Business by Using Push Notifications Effectively

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
7 Stats Show Mobile Marketing is Crucial for Your Business

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
13 Business Productivity Apps for the Real-World Entrepreneur

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
The 4 Gutsy Trade Secrets to Increase App Downloads

The 4 Gutsy Trade Secrets to Increase App Downloads

In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.
10 Questions to Ask When Optimizing Your Website for Mobile Users

10 Questions to Ask When Optimizing Your Website for Mobile Users

Expert tips on how to rock your business's web presence on smartphones and tablets.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
Foursquare Opens Up Ad Platform to All Small Businesses

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

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