Mobile Marketing

News and Articles About Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Rocco Baldassarre
3 Social-Marketing Predictions for 2015
Predictions 2015

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Bill Sussman
5 Marketing Trends That Didn't Go Well in 2014
Mobile Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
Ran Avrahamy
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
James Briggs
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
Retail Businesses

How Retailers Can Compete With Amazon This Holiday Season, and Beyond

While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
Jeff Fagel
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
The Content Marketer's Guide To Black Friday
Black Friday

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Jon Salm
4 Strategies to Stop Shopping Cart Abandonment on Mobile
Mobile Commerce

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Momchil Kyurkchiev
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Brett Relander
5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
Your Content-Delivery Strategy Can't Start and End at Mobile
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Loni Stark
5 Development Mistakes That Can Destroy Your Mobile App
Apps

5 Development Mistakes That Can Destroy Your Mobile App

Use these helpful tips to navigate the treacherous waters of app development.
Himanshu Sareen
How to Get Users Hooked on Your Mobile App
Mobile Apps

How to Get Users Hooked on Your Mobile App

Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Sara Sisenwein