Mobile Marketing

News and Articles About Mobile Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
7 Strategies to Boost Mobile Conversion Rates

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
3 Push Notification Strategies to Increase App Engagement

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program

T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program

'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'
Grow Your Business by Using Push Notifications Effectively

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
7 Stats Show Mobile Marketing is Crucial for Your Business

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
13 Business Productivity Apps for the Real-World Entrepreneur

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
The 4 Gutsy Trade Secrets to Increase App Downloads

The 4 Gutsy Trade Secrets to Increase App Downloads

In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.
10 Questions to Ask When Optimizing Your Website for Mobile Users

10 Questions to Ask When Optimizing Your Website for Mobile Users

Expert tips on how to rock your business's web presence on smartphones and tablets.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
Foursquare Opens Up Ad Platform to All Small Businesses

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
The Key Ingredients to a Winning Mobile Content-Marketing Strategy

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
How to Build a Stellar Mobile App On a Budget

How to Build a Stellar Mobile App On a Budget

Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.
5 Ways Mobile Messaging Can Boost Retail Sales

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
How Not to Get Sued When You Start Mobile Marketing

How Not to Get Sued When You Start Mobile Marketing

Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.
SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
6 Tips for Taking Your Video Ad Content Mobile

6 Tips for Taking Your Video Ad Content Mobile

As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.

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