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New Google Calculator Tracks Value of Mobile Marketing Efforts
Tool aims to help business owners estimate revenue driven over smartphones and tablets.
March 26, 2013
Google Updates AdWords to Simplify Advertising Across Multiple Devices
New version of the popular tool will give advertisers more options.
February 6, 2013
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013
Google's Tips for Using Mobile to Market to Holiday Shoppers
Kim Lachance Shandrow
How to engage mobile shoppers who are in a hurry and looking for deals.
November 8, 2012
How to Get Funding? Act Like You Don't Need It
Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
November 5, 2012
Apple Has Quietly Started Tracking iPhone Users Again
Opting out isn't as easy as you might think. Here's a look.
October 14, 2012
Google's 3 Essentials for Mobile-Friendly Websites
A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
September 25, 2012
Making Mobile Marketing Work for Your Business
Marketers offer insights on gauging the best ways to engage with your customers on the go.
June 21, 2012
5 Mobile Marketing Questions Every Business Owner Needs Answered
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
June 5, 2012
How Location-Based Marketing Can Help You Connect with Customers
Jeanne Hopkins and Jamie Turner
Some real-world examples of how companies have successfully used these tactics and how you can too.
April 11, 2012
Five Tips for Better Text-Message Marketing
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
March 28, 2012
How to Tap Into Mom-Centric Mobile Marketing
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
March 21, 2012
An Argument for Caution as Facebook Readies Mobile Ads
Mikal E. Belicove
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
February 16, 2012
How to Crack the QR Code for Mobile Marketing
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
February 9, 2012
Three Ways to Keep Your Customers Coming Back
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
December 29, 2011
10 Trends for Online Marketers in 2012
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
December 28, 2011
How to Use Mobile to Reach Holiday Bargain Hunters
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
December 6, 2011
How Stampt Is Updating Customer Loyalty Cards
Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.
November 14, 2011
Three Tips for Getting Started on Foursquare
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
October 19, 2011
The Top Five Mobile Marketing Mistakes
Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
October 14, 2011
Create Card-Free Rewards Programs with Apps
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
October 7, 2011
How to 'Mobilize' Your Social Media Marketing
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
October 3, 2011
How One Small Company Is Using QR Codes
Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
October 3, 2011
Five Tips for Mobile Marketing Beyond Text-Message Ads
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
August 26, 2011
Six Tips for Mobile Marketing to Engage Customers
Consider these ways to stay in front of mobile customers in a two-way dialogue.
August 23, 2011
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