Mobile Marketing

News and Articles About Mobile Marketing

5 Ways to Maximize Your Mobile Marketing Strategy
Mobile Marketing

5 Ways to Maximize Your Mobile Marketing Strategy

Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Brett Relander
5 Ways Mobile Web Games Can Amp Up Your Marketing
Mobile Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing

If you really want to engage potential customers, get them into the game.
Rob Grossberg
4 Tips for Passing Google's New Mobile-Friendly Test
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Henry Kim
The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore
Recruiting

The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore

Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Kimberley Kasper
Infographics

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
Why Customer Engagement Is the Future of Ecommerce
Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Brett Relander
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Marketing Strategies

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
Andy Lombard
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Brett Relander
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Brett Relander
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Kevin Allen
10 Tweaks That Instantly Increase Mobile Conversion Rates
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Rocco Baldassarre
3 Social-Marketing Predictions for 2015
Predictions 2015

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Bill Sussman
5 Marketing Trends That Didn't Go Well in 2014
Mobile Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
Ran Avrahamy