Mobile marketing
BY Jason Fell
Tool aims to help business owners estimate revenue driven over smartphones and tablets. Google Updates AdWords to Simplify Advertising Across Multiple Devices
BY Jason Fell
New version of the popular tool will give advertisers more options. 3 Things You Need to Know Before Getting Started in Local Mobile Advertising
BY Kathleen Davis
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started. Google's Tips for Using Mobile to Market to Holiday Shoppers
BY Kim Lachance Shandrow
How to engage mobile shoppers who are in a hurry and looking for deals. How to Get Funding? Act Like You Don't Need It
BY Gwen Moran
Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action. Apple Has Quietly Started Tracking iPhone Users Again
BY Jim Edwards
Opting out isn't as easy as you might think. Here's a look. Google's 3 Essentials for Mobile-Friendly Websites
BY Jason Fell
A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses. Making Mobile Marketing Work for Your Business
BY Jeff Hasen
Marketers offer insights on gauging the best ways to engage with your customers on the go. 5 Mobile Marketing Questions Every Business Owner Needs Answered
BY Jason Falls
No-nonsense advice on how you can be more mobile friendly without all the guesswork. How Location-Based Marketing Can Help You Connect with Customers
BY Jeanne Hopkins and Jamie Turner
Some real-world examples of how companies have successfully used these tactics and how you can too. Five Tips for Better Text-Message Marketing
BY Susan Gunelius
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them. How to Tap Into Mom-Centric Mobile Marketing
BY Grant Davis
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules. An Argument for Caution as Facebook Readies Mobile Ads
BY Mikal E. Belicove
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business. How to Crack the QR Code for Mobile Marketing
BY Ann Handley
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand. Three Ways to Keep Your Customers Coming Back
BY Daniel Bortz
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones. 10 Trends for Online Marketers in 2012
BY John Arnold
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year. How to Use Mobile to Reach Holiday Bargain Hunters
BY John Arnold
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics. How Stampt Is Updating Customer Loyalty Cards
BY Jason Ankeny
Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone. Three Tips for Getting Started on Foursquare
BY Carmine Gallo
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty. The Top Five Mobile Marketing Mistakes
BY John Arnold
Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid. Create Card-Free Rewards Programs with Apps
BY Gwen Moran
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones. How to 'Mobilize' Your Social Media Marketing
BY John Arnold
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business. How One Small Company Is Using QR Codes
BY Jason Ankeny
Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing? Five Tips for Mobile Marketing Beyond Text-Message Ads
BY Susan Gunelius
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits. Six Tips for Mobile Marketing to Engage Customers
BY Gail Goodman
Consider these ways to stay in front of mobile customers in a two-way dialogue.Connect with Entrepreneur
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