Marketing
3 Reasons Email Campaigns Remain the Best Marketing Tool
Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Mobile Marketing | Page 2
Building a Business
What Companies Must do to Prepare for Mobile Ads In 2017
Mobile marketing will be about connecting with your consumers on an interpersonal level.
By AJ Agrawal
Building a Business
Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips
With a large percentage of traffic visiting your website through their phones, make it an easy experience for users.
Marketing
The ‘Why Before You Buy’ Is Key to Connecting With Customers
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Marketing
Skip the Emojis: Your Small Business’ Text-Messaging Campaign Should Be All About the Deals
Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
Business News
3 Ways to Put More Nudge Into Your Push Notifications
Push notifications are influential drivers to maximizing mobile presence.
By SC Moatti
Building a Business
The Beginner’s Guide to Launching a Mobile SEO Campaign
You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.
By Aaron Agius
Brick & Mortar
5 Mobile Musts for Real-Estate Marketing
Renters and buyers today demand on-the-go tools, even when it comes to selecting where they'll put down roots.
Tech
9 Examples of How the Internet of Things Is Already Disrupting Just About Everything
IoT applications are changing the way we shop, grow our food and adjust our home thermostats.
Building a Business
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
You'll need technology for sure, but don't toss out traditional values just yet.
By Deep Patel
Tech
4 Mobile Apps That Are All About the Numbers
These apps do magic with numbers and as a result are unique and successful.
Marketing
Here’s Why SMS Marketing Is Literally the Best Idea Ever
Texts are quick and cheap, and always read by everyone.
Marketing
How Pokémon Go Will Change Mobile Advertising
From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
By Janis Zech
Tech
How to Make the Mobile Job Application Experience Great for Candidates
Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
By Kes Thygesen
Building a Business
3 Ways to Level Up Your Marketing With Pokemon Go
Catch all the Pokemon masters you can with these three marketing strategies.
Building a Business
Why I Am More Excited Than My Kids About Pokemon Go
The new Pokemon Go app has started a wildly successful trend and serves as a wakeup call to businesses.
By Peter Gasca
Marketing
Here’s Why Smart Marketers Are Already Mastering Snapchat Geofilters
Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
By John Lincoln
Building a Business
Top 7 Reasons You Should Make Mobile Marketing a Priority
Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
By Rehan Ijaz
Building a Business
3 Tips for Google’s Fancy New Mobile Testing Tool
If your website isn't mobile optimized. you're losing business without even knowing it.
By John Lincoln
Building a Business
Marketing In the Era of Consumer-Led Change
The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Building a Business
How the Future of Mobile Search Is Unfolding This Year and Beyond
"Mobile First" is about meeting the mobile customers at every point of their journey.
By John Rampton
Marketing
Coming Soon: Marketing Targeted Only at You
Real-time, GPS marketing is no longer science fiction.
By Derek Newton
Building a Business
7 Strategies to Help Breathe Life into Your Dying App
Know what a 'paid-to-free' campaign is? You should.
By Steve Young
Building a Business
Pure Physical Retail May Be Doomed
Smartphones and mobile apps are brick-and-mortar's wrecking ball, but they can also be what saves it.
By Matt Asay
Building a Business
4 Digital Marketing Wins From This Year’s Presidential Candidates
These four digital marketing wins have driven success for the remaining presidential candidates.
Business Operations & Logistics
Top 7 Things You Don’t Know About SEO
Stay in the information loop regarding SEO practices to maintain steady traffic to your website.
By Sherry Gray
Building a Business
Your Guide to Hacking the App Store’s Search
To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
By Sean Casto