App Marketing Specialist and Founder of Appmasters.co
Steve P. Young is an app marketing consultant and founder of
AppMasters.co. He helps clients get featured by Apple, increase downloads using App Store Optimization and drive cost effective influencer marketing campaigns.
Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Keep factors such as technology standards, intellectual property rights and personalized communication in mind. They'll save you.
Your side gig may make you some money, but what about the long-term?
User acquisition doesn't have to be complicated or expensive.
These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
The smaller your team, the larger your tool box needs to be.
With these tips you should successfully attract the right influencers to help your marketing efforts.
Know what a 'paid-to-free' campaign is? You should.
With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
One Step Ahead
The competition at the app store is ferocious. Put that out of your mind and get busy.
In today's crowded app store, you'll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
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© 2017 Entrepreneur Media, Inc.