Steve P. Young is an app marketing consultant and founder of AppMasters.co. He helps clients get featured by Apple, increase downloads using App Store Optimization and drive cost effective influencer marketing campaigns.
About Steve Young
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Understanding your potential customers will ultimately make them paying customers.
Keep factors such as technology standards, intellectual property rights and personalized communication in mind. They'll save you.
Engaged followers mean more than countless silent fans.
User acquisition doesn't have to be complicated or expensive.
Know what a 'paid-to-free' campaign is? You should.
With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
The competition at the app store is ferocious. Put that out of your mind and get busy.