You can be on Entrepreneur’s cover!

Top 7 Reasons You Should Make Mobile Marketing a Priority Reaching consumers in a personal way can mean big returns through the combined power of individual connections.

By Rehan Ijaz

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Mobile marketing is the "in" thing, and more and more companies are taking advantage. If your brand isn't one of them, you need to get on the bandwagon soon -- or you'll be left far behind your competitors. Here are seven reasons why marketing managers and CMOs must make mobile marketing a priority.

Related: Planning Your Mobile Marketing Strategy

1. Google said so.

If you start marketing on mobile for one reason today, make it this one: Google's Mobilegeddon update actively penalizes websites that haven't started to consider mobile marketing. Your site should be responsive and easy to browse on mobile devices.

To put it simply, Google will slap your website down in the search rankings. These penalties are becoming stricter over time. If your company hasn't felt the impact yet, you soon will.

2. Mobile reaches a newer, broader audience.

Did you know some people don't use desktops and laptops any longer?

An increasing number of people use mobile devices exclusively. If you aren't marketing on mobile, you're not reaching these potential customers at all.

Related: 5 Ways to Improve Your Millennial Marketing Strategy

3. Social media offers ad platforms.

Facebook and other platforms have realized the potential of mobile marketing. What's more, they've evolved their ad platforms to allow you to easily target mobile customers. You can get started simply by clicking a button. If you already are using social media advertising, this change takes mere minutes.

4. Mobile opens up virtual reality and other possibilities.

Exciting technologies like virtual reality inclusions enable mobile ads to become more engaging and effective. The sheer number of options mean it's never been easier to turn a profit from mobile marketing. There's something for every business in every industry.

5. You can hit them again.

If your strategy also targets desktops, remember it's likely your audience is browsing on mobile devices as well. It can take multiple attempts to reach a customer and resonate with him or her. If you miss the chance on a laptop, you could connect on a smartphone.

6. It's going to get more expensive.

Facebook advertising is a prime example of what can happen when an advertising method becomes popular. Costs have risen many times over in the past year or so, and for no apparent reason. It all boils down to an increasing amount of competition in the market.

The same can be said for mobile marketing. You'll have to engage sooner or later. Better to do it now, when testing costs are far cheaper than they will be in the future. Wait until later, and you may have to break the bank before you gain any real return.

7. It's personal.

Brands always look to get closer to their target audience, but it's hard to do well from behind a computer screen. Mobile devices are different. They're individual accessories that people carry with them at all time. You don't get the same psychological effect with any other media.

Mobile marketing is a more personalized form of marketing because it allows you to get closer to consumers than ever before. This alone can make it more likely to convert viewers into paying customers.

Related: Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile marketing is here to stay, and studies show it will gain a bigger position as time goes on. Companies who wait will find it harder to climb aboard, and they'll have to pay more to do it. These seven reasons make the case for every marketing manager to go mobile.

What are your views on the mobile revolution? Will you be incorporating it in your marketing approach in the near future?

Rehan Ijaz

Entrepreneur and Content Strategist

Rehan is an entrepreneur and content strategist passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be 'More Attractive' Than an Office Job

Side hustles remain popular for additional income — and have many questioning the 9-5 model altogether.

Growing a Business

Demand For This Workforce Is Soaring – Here's How You Can Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Top platforms and practical tips for capitalizing on specialized independent talent.

Business News

These Are Best Cities in the World for Remote Workers, According to a New Ranking

A recent report from ranked over 100 cities in the world. Here's the best of the bunch.

Business News

Renowned Psychologist Adam Grant Says This 3-Step Leadership Method Will Help Fight Employee Burnout

We spoke to the bestselling author at BetterUp's Uplift conference last week.

Growing a Business

This Revolutionary Tool Will Streamline Your Sales and Workload — Here's How You Can Harness It Today.

Custom GPTs are revolutionizing sales operations in 2024 by enabling personalized automation that boosts efficiency and conversions. These tailored AI solutions enhance customer interactions and streamline workflows, marking a significant advancement in sales technology.