Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.