Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.
About Mel Carson
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If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?
Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Startup Success Stories
The CEOs of Ustream, BrightEdge and Zuora recently listed three 'crossroads' they had to expertly maneuver, to find that success.
We've moved oh so far since the days of limited information about PR placements.
Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
News and Trends
ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Check out these small bite-size titles to heighten your business awareness.