Founder and Principal Strategist at Delightful Communications
Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.
If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?
Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
The CEOs of Ustream, BrightEdge and Zuora recently listed three 'crossroads' they had to expertly maneuver, to find that success.